Media.Monks 荣膺 Adweek 首届年度 AI 代理机构殊荣

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举报 2023-11-27

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与 MonkGPT**联合撰写此文

The following release was written in collaboration with MonkGPT**

在 Adweek 首届“年度 AI 代理机构”评选中，隶属于 S4 Capital 的 Media.Monks 摩课士成为该奖项的首位得主。作为广告行业的领军媒体，Adweek 对 Media.Monks 摩课士在应用生成式人工智能技术方面展现出的卓越才能和创新精神给予了高度评价和认可，尤其是其在内部协作和客户项目中对 AI 技术的巧妙运用。

In the inaugural recognition of its kind, S4 Capital's operating brand Media.Monks, a digital-first marketing and advertising services company, has been named the AI Agency of the Year by Adweek, a leading authority in the advertising industry. This significant accolade was awarded to Media.Monks for demonstrating exceptional talent, creativity, and ingenuity in the application of generative AI in both internal operations and client work.

Media.Monks 摩课士内容业务联合首席执行官 Wesley ter Haar，在 AI 生成的背景前翻阅着最新一期的 Adweek 杂志

Co-CEO of Media.Monks Content Practice, Wesley ter Haar uses 12 fingers to read the latest issue of Adweek against an AI-generated background

Media.Monks 摩课士内容业务联合首席执行官 Wesley ter Haar 在阐述公司愿景时表示：“生成式人工智能正引领数字领域的下一个转型浪潮。虽然 AI 在广告行业的某些领域引发不少争论，但我们无比看好 AI 的发展潜力。这为我们实现数字化提供了绝佳机遇：创造个性定制、助力增长、且效果卓著的广告内容与互动体验。广告业的经济格局已然变革。我们致力于为客户及合作伙伴解锁 AI 的巨大价值。”

Co-CEO of Media.Monks Content Practice Wesley ter Haar shares the company's vision: "Generative AI is the next transformation of digital. While we understand the anxiety it provokes in some corners of our industry, we couldn't be more excited. This is our opportunity to deliver on the original promise of digital: advertising and experiences that are personal, assistive, and highly effective. The economics of advertising have changed. We're committed to unlocking the value of AI for our clients and co-workers, now."

Media.Monks 摩课士凭借“AI 三步走战略”斩获这一重要奖项：

Media.Monks' award-winning approach to AI involves three key steps:

● 战略咨询：深入探究品牌的历史沿革及未来愿景，包括对品牌当前运营状况进行全面评估、制定短期与长期发展目标、为品牌的 AI 转型之路绘制清晰蓝图等。

Consultation: Understanding the brand's history and future aspirations. This involves auditing their current processes and establishing short and long-term goals, creating a roadmap for their AI transformation journey.

● 技术整合：充分发挥与科技巨头的合作优势，进行系统整合，并实施自动化及 AI 驱动的业务流程，从而提高运营效率，并为预测建模、实时媒体投放以及提高业务速度和拓展项目规模等创造新机遇。

Integration: Leveraging partnerships with tech giants to integrate systems and implement pipelines powered by automation and AI. This unlocks new efficiencies and creates opportunities for predictive modeling, real-time media activation, and accelerated speed and scale.

● 执行落地：Media.Monks 摩课士拥有训练有素、精通 AI 的人才和团队，专注于提供一流的、由 AI 驱动的营销及广告服务。通过成本中性投资策略，Media.Monks 摩课士助力品牌真正成为以 AI 为核心驱动增长的先行者。

Execution: With talent and teams trained to execute best-in-class, AI-powered marketing and advertising services, Media.Monks helps brands transition into true AI-first entities with cost-neutral investment.

自2020年以来，Media.Monks 摩课士已与科技、快消、娱乐、汽车、体育等多个行业的头部品牌建立合作，共同推出多个采用 AI 技术的体验项目和工作流程。此外，Media.Monks 摩课士最新推出的“个性化定制智能精选*”项目，将 AI 融入到软件定义*的生产流程中，通过提供与消费者兴趣高度契合的新媒体内容，有效增强了用户的参与度和互动体验。

Since 2020, Media.Monks has partnered with leading brands across a wide range of industries including technology, consumer packaged goods, entertainment, automotive and sports to implement AI-powered experiences and workflows. Additionally, Media.Monks' newly-launched Fan-Focused AI Highlights infuses AI into its software-defined production workflow to engage consumers with new media content suited to their interests.

Adweek 授予 Media.Monks 摩课士的这一殊荣，彰显了 Media.Monks 摩课士在引领行业向以 AI 为主导的未来方向发展上的坚定承诺。了解更多 Media.Monks 摩课士在人工智能领域的创新工作，请访问 Media.Monks.com。此外，您还可以通过 LinkedIn 和 Instagram 获取公司的最新动态。

This prestigious recognition from Adweek underscores Media.Monks' commitment to leading the industry into the AI-dominant future. Discover more about Media.Monks' work in artificial intelligence at Media.Monks.com, and follow along on LinkedIn and Instagram for more updates on the company's work.

**MonkGPT 是 Media.Monks 摩课士基于可商用的 AI 技术开发的内部大语言模型（Large Language Model, LLM）工具，旨在为 Media.Monks 摩课士的员工提供一个安全且保护隐私的环境，以便他们能够探索和应用前沿的 AI 技术。

**MonkGPT is Media.Monks internal LLM tool built upon commercially available AI technology, that encourages Media.Monks employees to experiment with and adopt emerging AI technology in a privacy-safe environment.

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