Effie Dialogue重磅预告：全球对话，洞见实效未来
艾菲奖作为表彰全球实效营销的权威奖项，致力于不断探索营销趋势，启迪行业伙伴。论坛第二日，艾菲大中华区董事总经理徐浩宇将与全球艾菲主席 Traci Alford 及全球艾菲董事主席 Jae Goodman 展开深度对话，探讨过去五年艾菲在全球范围内作出的成绩与变革、对于实效营销更深层的思考演变，以及未来五年的战略愿景。
在这场备受期待的对话中，Traci 将详细介绍艾菲在全球市场的影响力，而 Jae 则作为业内实践与领导者分享过去五年广告营销行业的关键发展。同时，Traci 还将阐释在科技和市场风云变幻中，艾菲如何调整实效评判标准以确保有效应对市场变革。
此外，Jae 还将分享他与中国品牌以及在中国运营的全球品牌的合作经验，并对他于今年6月创立的新公司 Superconnector Studios 的定位和愿景进行深入解读。
这场对话旨在为营销行业的下个发展阶段带来深度见解，并尝试指明方向。
敬请期待 Traci、Jae 和 Alex 在 UNTHINKABLE国际论坛上的精彩交流，共同见证艾菲的全球影响力和引领行业的独特地位。
分享嘉宾
Traci Alford
Global CEO, Effie Worldwide
Traci Alford is the Global CEO of Effie Worldwide. Traci has spent her career in marketing around the world, from her native Australia to the United States, France, United Kingdom and, prior to joining the Effies, Singapore where she was the VP External Relations, Asia Pacific at Shell International.
Before joining Shell in 2013, she spent a total of 13 years at Cadbury Schweppes in a variety of marketing and business roles, starting in Australia as a Senior Product Manager for Schweppes, and eventually Global Business Development Director for the company. In the early 90s, she spent 3 years at Walmart in a senior national sales role for Dr. Pepper and 7Up.
Traci’s career has been dedicated to delivery and growth for customers, brands and stockholders, with a strong focus on ROI.
Jae Goodman
Founder & CEO, Superconnector Studios
Board Chair, Effie Worldwide
Jae Goodman is Founder and CEO of Superconnector Studios, a Management Consultancy, Brand Entertainment Producer, and Talent-Led-Consumer-Product Accelerator.
Prior to Superconnector Studios, Jae was Founder of Observatory, one of Fast Company’s “World’s Most Innovative Companies” in 2020, 2021 and 2022; initially formed in 2006 when Goodman joined Creative Artists Agency as first-ever Chief Creative Officer and Co-Head of CAA Marketing.
Goodman has earned four Cannes Lions Grand Prix in four different categories (Film, Cyber, PR, Entertainment), thirty-three Cannes Lions in total, seventeen Webby awards, four Emmys from twelve Emmy nominations, and four Gold Effies including the coveted David vs. Goliath.
Jae is also responsible for the first and second brand films ever accepted to the Sundance Film Festival, 2018 YouTube Ad of the Year “That Rewrites the Rules” and AdWeek Media Plan of the Year 2020. Goodman has been named to Fast Company’s Most Creative People in Business 1000, AdWeek's Creative 100, Ad Age’s Creativity 50, Campaign’s 40 over 40, and PR Week’s Hot List. Goodman is a two-time Cannes Lions Jury President, and is currently serving a three year term as Board Chair of Effie Worldwide.
2023艾菲国际论坛&颁奖典礼正在积极筹备中，活动将围绕AIGC新纪元、数智新浪潮、汽车产业变革、出海正当时、数字跃升•全域增长、新商业文明、多维消费格局、内容名场面、营在健康、体娱的力量10大专题板块展开探讨，碰撞前沿思维，分享实效洞见，为行业和企业全方位赋能。欢迎各位嘉宾与大中华区艾菲一起，相聚上海金色炉台，见证行业“Unthinkable”的变革与创新！
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