FRED & FARID推出国际AI制作工作室 [Ai]magination
FRED & FARID Launches [Ai]magination, a Global AI Production Studio Tailor-Made for Brands, CMOs and Agencies in 2024.
2024年，FRED & FARID推出国际AI制作工作室 [Ai]magination 致力给品牌，CMO和公司定制方案。
From the beginning of AI’s emergence in our industry, we kept an eye on its evolution and impact. From gathering a community of AI talents around the world, to producing two AI art exhibitions in Shanghai and Paris under the name ‘Aimagination’, we are now taking it to the next level. This time, with the launch of a global AI production studio tailor-made for the advertising industry.
自从AI出现，我们一直关注着AI的发展和影响。为了将其推向新的高度，我们在全球范围内聚集了一批AI人才，分别在上海和巴黎举办了两次名为“Aimagination”的AI艺术展览。现在，我们将正式推出一个专为广告业打造的国际AI制作工作室。
We've been obsessed with AI since Day One. It has become an inevitable part of what we do. Aimagination is set to redefine the exploratory potential of AI for the benefit of brands. It’s an effort we’re leading at a global scale with a team of in-house talents, and a growing community of AI artists around us.
我们一直在积极学习如何与AI相处。直至今天，AI已然成为我们的日常工作中不可缺少的一部分。Aimagination的成立，将重新定义AI的创造潜能，以造福品牌。当然，这离不开我们全球的创意内部人才与外部AI艺术家们的共同努力。
Aimagination strives to be an answer to the contemporary challenges faced by CMOs, as speed, cost, and efficiency all take precedence in their marketing needs. With a commitment to upholding excellence in craftsmanship and conceptual thinking, Aimagination is a promise to the industry that our human creative taste is still needed.
在当下营销世界，速度、成本、效率都是决策者CMO们首要考虑的事情。Aimagination正致力于解决这些挑战。 Aimagination将在思维和工艺方面坚持高标准，因为我们相信，尽管AI可以胜任许多工作，人类对创意的品味在广告业仍是不可或缺的。
To date, our production studio has generated 500+ series of work across a variety of categories, styles, and techniques, and selected 200+ for its showreel, with a process of understanding the subtleties of original prompt conception, and singular curation.
迄今为止，我们的工作室已经制作了 500 多个系列的作品，运用不同技术，涵盖各种类别和风格。我们挑选了其中 200 多个系列作品，展示其原创prompt指令以及背后的微妙构思。
Bringing Generative AI and Advertising Thinking Together:
While there are numerous talented AI artists and numerous talented advertising professionals out there, few will manage to successfully merge these two worlds in a way mutually beneficial for brands. Aimagination aims to guide brands on this exciting journey, bridging the best of conceptual creative advertising culture with the forefront of Generative AI culture. Aimagination brings a diverse, cross-functional team of AI experts, and conceptual experts to the marketing and advertising space.
生成式AI与广告创意的碰撞：
我们的世界不缺AI艺术人才，也不乏广告界专业人才，却很少有人将他们集结在一起合作，为品牌创造收益。Aimagination想要引导品牌踏上这令人欣喜的旅程，将全球最好的广告创意与最前沿的生成式AI技术，连接合一。Aimagination将为营销和广告领域注入一支由AI人才和创意人才组成的多元化跨职能团队。
Integrating Strategic and Tailored AI Solutions:
Recognizing the need for AI solutions to be well-crafted but also strategically aligned to each brand, our AI production studio utilizes the latest AI tools to deliver customized campaigns. Aimagination ultimately aims at freeing CMOs to build on their brand codes in limitless and reimagined ways.
整合战略与定制AI解决方案：
我们将使用最前沿的AI技术，制作量身定制的方案。对于AI生成的作品，我们需要仔细考量、精心雕琢，且须与每个合作品牌的具体战略和目标保持一致。Aimagination希望解放CMO，以创新且不局限的方式去探索、提升品牌形象。
“As a non-profit, we’ve been incredibly impressed by the speed, cost efficiency, and also the quality of [Ai]magination’s productions. It’s completely changed what we now know is possible with our visual campaigns.” (Katharina Maier - Fridays For Future USA)
“作为一个非营利组织，我们对[Ai]magination的制作速度、成本以及作品质量印象深刻。它完全颠覆了我们原来对视觉传播的认知。” (引自Katharina Maier，Fridays For Future USA)
Through the power of AI, our studio will provide a competitive edge in the fast-paced world of advertising without losing sight of the necessary craft, taste and brand relevance needed. This effective and efficient approach to creation opens the doors for brands of all sizes to launch high-quality concepts delivered at an unprecedented pace, all while minimizing the environmental and financial impact (still acknowledging the high energy consumption of AI).
运用AI让我们在变化迅猛的广告业中获得优势，在此之上，保证工艺质量、品味和品牌相关性。这种有效且高效的创作方式，将为各种规模的品牌提供高效高速高质量的内容，且最小化环境与财力消耗（但仍不可否认AI的高能耗）。
“With Aimagination, AI has found its heart.”(Quote generated by GPT4. Curated by Jacques Seguela)
We are all looking forward to working with brands, artists, ad agencies, and even production companies on projects. We are approaching this new venture with a humble and collaborative spirit. Let’s never forget that, when it comes to Generative AI, we are all students, all together, reimagining the way we create.
“Aimagination让AI有了灵魂。”（引述由GPT-4生成，由Jacques Seguela创建）
我们期待与各品牌、艺术家、广告公司以及制作公司一起合作。我们将用谦虚的合作精神，来迎接这次新冒险。愿我们永远不要忘记，面对生成式AI，我们都是学生。让我们共同探索创意的全新旅程！
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