你所不知道的Digitas Greater China ECD: Sylvian Fung

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举报 2008-05-14

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以下内容来自Digitas Greater China 06年的内部Newsletter, 未经允许请勿转载

为了让大家更好的了解我们的执行创意总监Sylvian Fung, 我们特地做了一次访谈. 以下为访谈内容:

1. 对你来说, 创意是什么?
创意就是解构与重组.
创意就是变形.
创意就是S.E.X.Y. (Strategy. Evolution. Execution. Why., 也就是策略、演化、执行和缘由)

2. 你最喜欢的设计师是谁?
Albert Einstein、Verner Panton、Vaughan Oliver (23 Envelope designer)、Edward de Bono (同时还是心理学家和医师)

3. 你对别的员工总是很和蔼, 什么情况会让你变得严肃?
其实我大多数时间都是很严肃的, 但是如果事情变得混乱又没法预知的话, 我很容易就会发飙. 不过我总是尽量用温和的方式解决问题. 顺便说一句, 我只会对出租车司机大吼.

English Version:

The Sylvian You Donno!

To let you know more about our Group Creative Director Sylvian Fung, we made a special interview with him. Here is the interview:

1. What does it take to be creative?
Creative is Deconstruction & Reconstruction.
Creative is Transformation.
Creative is S.E.X.Y. (Strategy. Evolution. Execution. Why.)

2. Who’s your favorite designer?
Albert Einstein
Verner Panton
Vaughan Oliver (23 Envelope designer)
Edward de Bono (psychologist and physician)

3. You always look so nice and gentle to everyone, what kind of situation would make you serious?
I’m serious most of the time, but when things become disorganized, and unpredictable, I’ll easily get mad. But I will try to solve the problem in a gentle way. By the way, I only shout at taxi drivers.