在华电视营销为何仍然举足轻重

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举报 2014-03-21

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在华市场营销者正越来越侧重于利用社交和数字媒体进行营销活动。这是否意味着电视在您的在华媒体组合中已经变得可有可无？本周“Thoughtful中国”将告诉您为何电视对于媒体购买人员来说仍然占据着举足轻重的地位。

本期特邀嘉宾：

James Galpin Director, Media Practice, Africa/Asia/Pacific, Millward Brown
Ge Yun, Senior Communications Planning Director, Carat China
D. Sriram, CEO, IMD China
Lyndon Morant, Strategy Partner, Mindshare China
Alfonso, Founder, Telos Media Works

Marketers in China are putting greater emphasis on social media and digital campaigns. Does that mean television should be ignored as part of your media mix in China? Find out when and how TV still matters for media buyers on this week’s episode of “Thoughtful China.”

本文系作者授权数英发表，内容为作者独立观点，不代表数英立场。
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