打造品牌信任度

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举报 2014-04-04

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品牌遭遇信任危机应如何面对？很多在华企业曾面临偷工减料、虚假广告、产品质量问题等诸多指控，让消费者们质疑产品和品牌诚信度。本周“Thoughtful中国”节目中，嘉宾们将探讨品牌形象坍塌的种种成因，以及企业应对如何品牌信任危机。

本期特邀嘉宾：

Scott Kronick,President & CEO, Asia-Pacific, Ogilvy Public Relations
Steven Cao，CEO, Daniel J. Edelman China Group Founder, Pegasus Communications
Elan Shou，Senior VP & Managing Director, China, Ruder Finn
Ellen Hou，Managing Director, McCann Worldgroup Shanghai
Brian Cronkhite，Managing Director, Burson-Marsteller, Shanghai

Many companies in China have been accused of cutting corners to lower costs, leaving consumers wondering which products and brands they can trust. This week on “Thoughtful China,” our experts discuss the issues that can tarnish a brand’s image in this market and tell you what to do if trouble hits.

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