在华进行奢侈品网上销售

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举报 2014-04-18

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奢侈品营销者们在中国进行网上销售时面临着重重阻碍。本周“Thoughtful中国”节目中，电商专家们会就:如何规避早期电商玩家所犯过的错误、社交媒体在中国的网上交易中，与在西方市场相比，扮演着怎样一个重要的角色，以及如何紧跟移动电子商务等未来趋势这些话题展开讨论。

本期邀请嘉宾：

Thibault Villet, CEO, Glamour Sales China
Julia Q. Zhu, Founder, Observer Solutions
Julien Chiavassa, Asia Pacific Regional Digital & Ecommerce Head, Clarins Cosmetics
Alex Misseri, SVP & Head of E-commerce Practice, Razorfish
Anson Bailey, Principal, Business Development, KPMG

Marketers selling luxury goods face significant challenges when it comes to building online sales in China. This week on “Thoughtful China,” our e-commerce experts will tell you how to avoid mistakes made by early entrants, how social media plays a much bigger role in online sales in China compared to western markets and how to tap future trends like the rise of mobile commerce.

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