借助体育进行市场营销

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举报 2014-05-09

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“体育营销之道”: 与精于品牌打造的西方运动员团队联盟相比，中国的国营体育产业并不亲和营销人士。但随着李娜等运动员开始自寻出路，以及越来越多的体育项目为中国人所关注和参与，这种情况正在转变。本周“Thoughtful中国”节目讲述如何在中国体育产业中寻找品牌发展良机。

本期邀请嘉宾：

Kevin KC Lee, Chief Operating Officer, China Youthology
Rob Mills, Director & CEO, Gemba Group
Jen Loong, International Showroom Manager, Shanghai, Lululemon athletica
Catherine Talpey, Business Director, TBWA, Shanghai
Andrew Collins, Founder & CEO, Mailman Group

China’s state-run sports industry has been less friendly to marketers compared to the West’s brand-savvy teams, leagues and players, but that’s changing as athletes like Li Na forge their own path and the sports followed and played by Chinese expands. This week on “Thoughtful China,” find out where China’s sports industry offers opportunities to grow your brands.

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