Thoughtful China: 中国青年一代的奢侈品观

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举报 2014-06-06

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中国的90后消费者们成长于比过去任何一代都更加富裕的家庭之中。他们阅历丰富、熟练运用各种科技产品和社交媒体，且熟识各类西方品牌，这使得他们成为对奢侈品营销者来说最为复杂且最有挑战性的群体。本周“Thoughtful中国”将与您分享如何面向中国下一代消费者进行奢侈品营销。

来源: Thoughtful China

本期邀请嘉宾：

Kevin KC Lee, Chief Operating Officer, China Youthology
Stephany Zoo, Co-founder, Bundshop.com
Hans Lopez-Vito, Executive Planning Director, Greater China, BBDO Proximity
Andrew Cai, President & CEO, Karl Lagerfeld Greater China
Elan Shou, Senior VP & Managing Director, China, Ruder Finn

China’s post-90s consumers grew up in more affluent households than any generation China has seen to date. They are well-traveled, highly adept at using personal technology and social media, and very sophisticated shoppers familiar with western brands, making them the most challenging group of consumers in China that luxury marketers have faced so far. Find out how to market your luxury brand to the next generation of Chinese shoppers this week on “Thoughtful China.”

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