中国走向西方

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举报 2014-06-13

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本周“Thoughtful中国”邀请到《中国走向西方：关于中国企业国际化你不得不知的事》一书的作者周乐达Joel Backaler，探讨中国企业的国际市场扩张。他将告诉您中国企业为何以及如何在欧美发达国家进行投资。同时，David Wolf也将讲述中国企业是否已经做好准备打造全球化品牌。

本期邀请嘉宾：

Joel Backaler, Director, Frontier Strategy Group
David Wolf, Managing Director, Global China Practice, Allison+Partners

This week on “Thoughtful China,” learn about Chinese companies' expansion into international markets from Joel Backaler, author of “China Goes West: Everything You Need to Know About Chinese Companies Going Global.” Find out why and how Chinese companies invest in developed countries in Europe and the U.S. and hear from David Wolf about whether Chinese companies are ready to build global brands.

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