B2B对于消费者营销的启示

原创赞3 收藏4 评论

举报 2014-07-11

扫描,分享朋友圈

消费者营销者们正越来越多地通过直效行销与顾客进行交流。随着智能手机、平板电脑和社交媒体的大热，不仅与顾客一对一的交流已经成为了现实，更重要的是如何向小众顾客群传达针对性的信息，而这正是B2B公司长久以来所擅长的。本周节目将告诉您B2B公司如何在中国进行直效行销，以及B2C公司能够从中借鉴些什么。

本期邀请嘉宾：

Narelle Hicks, CEO, Publicis Modem, Greater China
Leland Lai, Managing Director, Asia GSMA
Min Yoo, Country Manager, China, Yougov
Kevin Gentle, Digital Strategy Director, Labbrand
Lydia L. Lee, Senior Vice President & Chief Strategist, China & Head, Technology Practice, Asia Pacific, Weber Shandwick

Consumer marketers increasingly communicate with customers through direct marketing. With the rise of smart phones, tablets and social media, it’s not only possible to engage consumers on a one-to-one basis now, it’s imperative that they try to reach niche consumer groups with targeted messages—something B2B companies have excelled at for years. Find out how B2B companies use direct marketing in China, and what B2C companies could learn from them.

本文系作者授权数英发表，内容为作者独立观点，不代表数英立场。
未经授权严禁转载，授权事宜请联系作者本人，侵权必究。