中小型企业如何在华打造品牌

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举报 2014-07-25

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中小型企业们正在源源不断地进驻中国这片快速发展的市场以寻求无限商机，但是新玩家们面临着准备不足、违反当地法规以及不了解本土市场及消费者们所带来的失败风险。本周“Thoughtful中国”与上海美国商会中小企业中心联合制作一期特别节目，由专家们带您了解中小企应如何成功进入中国市场。

本期邀请嘉宾：

Chris Gibson, VP, China Development, iPai (Shanghai) Auction Co.
Chris Wingo, Founder & Managing Director, China Sage Consultants (Shanghai) Co.
Scott D. Williams, Vice President of Programs & Services, The American Chamber of Commerce in Shanghai
Wesley Hsu, Chairman of the Board, Wesmax
Kunal Sinha, Chief Knowledge Officer, China Ogilvy & Mather

Small and medium size enterprises are coming to China in search of enormous opportunities in this fast-moving market, but new arrivals face the risk of failure for failing to do proper homework, abide by local laws, and understand the local market and its customers. This week on “Thoughtful China,” a special episode produced with the American Chamber of Commerce’s Small & Medium Size Enterprise Center in Shanghai, experts share insights about how SMEs can enter the Chinese market successfully.

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