为程序化购买注入新意

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举报 2014-08-15

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本周“Thoughtful中国”节目中，主持人曾德宇对话筷子科技联合创始人兼CEO陈万锋，探讨程序化购买在中国的趋势，以及如何将创意带入随着大数据驱动而自动化程度逐步加深的广告购买进程中，并分享了他对于宝洁公司在中国进行程序化购买计划的预测。

本期邀请嘉宾：

Clement Tsang, Managing Director, Greater China, Brandscreen
Winder Chen, Director, Digital Media & Innovations, Brand Operations, China, Procter & Gamble Co.

This week on “Thoughtful China,” host Clement Tsang interviews Winder Chen, co-founder and CEO of Kuaizi Technology, about trends in programmatic buying in China and how to bring creativity into an increasingly automated ad-buying process led by the power of big data. He also shares predictions about P&G’s plans for programmatic buying in China.

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