广告公司的三种革新方式

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举报 2014-09-12

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您的广告公司模式是否已经落后？本周“Thoughtful中国”节目中，来自JWT的邱有仁对话宏盟集团Jason Kuperman，探讨随着媒体集团将媒介策略更多聚焦在数字、社交媒体和电子商务的情况下，应如何重塑自我以传递更优方案。

Jason Kuperman, Vice President, Omnicom Digital, Asia Pacific, India, Middle East & Africa, Omnicom Group
Eugene Chew, Chief Digital Officer, JWT Shanghai

Is your agency model outdated? This week on “Thoughtful China,” JWT’s Eugene Chew talks with Omnicom’s Jason Kuperman about how media agency groups should be reinvent their agencies to deliver better solutions, particularly as media strategies increasingly need to focus on digital and social media and e-commerce.

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