广告死了。亦或？| 来自Emir Shafri的见解
扬罗必凯亚太区总裁Matt Godfrey先生曾向大家宣布了一个名为“Future Sparks”竞赛的倡议，旨在帮助创造未来的人实现未来的愿景。
Mr. Matt Godfrey, President of Y&R Asia announced a Future Sparks competition program, a new initiative that aimed at capturing the vision for the future by the people who will make the future.
在这个竞赛中，一共有三个想法获得了所有评委的特别青睐，他们分别来自新加坡办公室的Emir Shafri同学的"Advertising is dead. Or is it?"， 上海办公室的Lexie Liu同学的“智能广告-iBrand”，以及菲律宾办公室 Tamara De Jesus的获选视频“纹身”。
There were three ideas/topics that are especially liked by all the judges. They are 'Advertising is dead. Or is it?' by Emir Shafri from Y&R Singapore, Lexie Liu’s 'Smarter advertisement – iBrand' from Y&R Shanghai and Tamara De Jesus entered video 'Tattoo' from Y&R Philippines.
我们决定通过视频让获胜者来描述他们对这个行业的愿景，我们不仅与我们各自的网络来分享而且作为一个整体也分享给这个行业，我们已经在Youtube.com, youku.com视频上创建属于我们自己的“Future Sparks”频道，下面这个链接是我们第一支已经准备好的视频。
We have decided to film the winners discussing their vision for the industry so we can not only share it with our network but the industry as a whole. We have created our own "Future Sparks" Channel on youtube.com, youku.com and the first video is now ready for viewing at the below link.
第一支视频是来自扬罗必凯新加坡办公室的Emir Shafri的参赛作品，名为“广告死了。亦或？”
The first video is Emir Shafri from Y&R Singapore whose entry is called "Advertising is dead. Or is it?"
我们将在接下来的几周内向大家介绍上海办公室和菲律宾办公室获奖同事的采访视频。
In the next few weeks we will add videos from the two other winners.
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