整理:Vivian Peng
封面配图:Oken Yang
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著名的克里奥国际广告奖 (Clio Awards)于最近刚刚公布了最新的2014年获奖作品,熟悉各大国际广告奖的朋友一定知道,相比其他奖项,Clio总是能把那些拥有独到创意,传达人性之爱,能引起受众内心共鸣的出色广告与设计作品,呈现给全世界。数英网精选了全部获奖大类中的Hall of Fame名誉堂、Digital/Social 数码/社会化营销类、Innovative Media 创新媒体应用类、Integrated Campaign 整合营销类、Branded Entertainment & Content 品牌娱乐与内容类,以及Design设计类的获奖作品,以视频与图文的形式与大家分享。
由于视频较多,为了不影响大家的浏览体验,我们分为上、下两篇分享,本文分享的是设计作品,呈现给全世界。数英网精选了全部获奖大类中的Hall of Fame名誉堂、Digital/Social 数码/社会化营销类、Innovative Media 创新媒体应用类三大类的获奖作品。
Hall of Fame 名誉堂
◎Hall of Fame - Campaign
Earth Hour - Earth Hour : "Monuments"
Agency: Leo Burnett Sydney
Creative Agency: Leo Burnett Sydney
◎ Hall of Fame - Film
Gaming : "Halo 3 "Diorama"
Entrant Company: agencytwofifteen San Francisco
Production Company: MJZ Los Angeles
◎Hall of Fame - Design
Heinz : "Talking Labels"
Entrant Company: Leo Burnett Chicago Chicago
Agency: Leo Burnett Chicago Chicago
◎Hall of Fame - Print
Jeep - No.1 Print Campaign : "Chrysler Jeep "Two Worlds" campaign"
Agency: BBDO/PROXIMITY MALAYSIA Malaysia
Creative Agency: BBDO/PROXIMITY MALAYSIA Malaysia
◎Hall of Fame - Out of Home
McDonald's : "Sundial"
Agency: Leo Burnett Chicago
◎Hall of Fame - Print
Mercedes-Benz : "Skidmarks"
Agency: Leo Burnett London London
Innovative Media 创新媒体应用类
◎Grand Clio 全场大奖
British Airways : "Magic of Flying"
Agency: OgilvyOne London, London
◎Gold 金奖
ANZ Bank : "ANZ GAYTMs"
Agency: Whybin\TBWA Group Melbourne
Creative Agency: Whybin\TBWA Group Melbourne
IBM : "Smarter Outdoor"
Agency: Ogilvy Paris Paris
MISEREOR : "The Social Swipe"
Agency: Kolle Rebbe GmbH Hamburg
Smart Communications : "TXTBKS"
Entrant Company: DDB DM9JaymeSyfu Makati
Production Company: Tower of Doom Quezon City
◎ Silver 银奖
Coca-Cola : "Small World Machines"
Agency: Leo Burnett Sydney/Chicago
Creative Agency: Leo Burnett Sydney/Chicago
Production Company: The Super Group Atlanta
Google+ : "Google Front Row"
Agency: adamandeveDDB/Google London
Production Company: Grand Visual London
La Voz del Interior : "Life Signs"
Agency: Ogilvy & Mather Argentina Buenos Aires
Creative Agency: Ogilvy & Mather Argentina Buenos Aires
Sony Legacy : "Like a Rolling Stone – Interactive Music Video"
Agency: Interlude New York City
Production Company: Walter Pictures New York City
◎ Bronze 铜奖
Apotek Hjartat : "Blowing in The Wind"
Agency: Åkestam Holst Stockholm
BGH Air Conditioners : "My Home is an Oven"
Agency: Del Campo Saatchi & Saatchi Buenos Aires
完整获奖作品请前往:Clio Awards 2014 Winners
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