2014 克里奥国际广告奖获奖作品精选(下)

举报 2014-11-11

信息来自:Clio Awards 2014 Winners

整理:Vivian Peng

封面配图:Oken Yang

(转载请注明来自数英DIGITALING)


    接着昨天的《2014 克里奥国际广告奖获奖作品精选(上)》。下面分享的是Integrated Campaign 整合营销类、Branded Entertainment & Content 品牌娱乐与内容类,以及Design设计类的获奖作品。




    Integrated Campaign 整合营销类


◎Grand Clio 全场大奖

Harvey Nichols : "Sorry I Spent it on Myself"

    Agency: adamandeveDDB London
Production Company: Outsider London
Editing Company: Work Post London
Music Company: Siren London
Sound Design Company: Factory London
Media Agency: PHD Rocket London




◎Gold 金奖


Dove Brand : "Real Beauty Sketches"

    Agency: Ogilyv Brasil São Paulo




Intermarché : "Inglorious Fruits & Vegetables"

    Agency: Marcel Paris





◎Silver 银奖


350 Action: Climate Name Change : "Climate Name Change"

    Agency: Barton F. Graf 9000, LLC New York





Ministry of Defense : "You are my son"

    Agency: LOWE/SSP3, Bogotá D. C.






    Digital/Social 数码/社会化营销类


◎Gold 金奖


Beats Music : "Beats Music"

    Agency: R/GA London, London





National Geographic Channel : "Killing Kennedy"

    Agency: Mullen, Boston





Newcastle Brown Ale : "If We Made It"

    Agency: Droga5 NY






◎Silver 银奖


Bic Pencils : "The Universal Typeface"

    Agency: DDB Tribal Group GmbH Düsseldorf
Production Company: Media Monks BV Hilversum





Lowe's : "Lowe's Vine Fix in Six Campaign"

    Agency: BBDO New York




NIKE CRICKET : "MAKE EVERY YARD COUNT"

    Agency: JWT Bangalore
Creative Agency: JWT India




Perrier : "Secret Place"

    Agency: Ogilvy Paris Paris




Procter & Gamble - Always : "#LikeAGirl"

    Agency: Leo Burnett Toronto, Chicago, London/Holler
Public Relations Agency: MSL




Royal Canadian Mint : "Heart of the Arctic"

    Agency: Cossette Communication, Montreal




SNCF : "The most serious game ever"

    Agency: TBWA\Paris Boulogne-Billancourt
Creative Agency: DAN\Paris Boulogne-Billancourt
Production Company: \Else Boulogne-Billancourt




Sony PlayStation : "First to Greatness"

    Agency: BBH New York





Sony PlayStation : "Gateways to Greatness"

    Agency: BBH New York







    Content & Contact 内容营销类


◎Gold 金奖


Beldent Infinit : "Almost Identical"

    Agency: Del Campo Saatchi & Saatchi Buenos Aires





Brazilian Association of Organ Transplant : "Bentley Burial"

    Agency: Leo Burnett Tailor Made, SÃO PAULO





◎Silver 银奖


CNA : "Speaking Exchange"

    Agency: FCB Brasil, Sao Paulo




GRAACC : "Bald Cartoons"

    Agency: Ogilvy Brasil São Paulo
Public Relations Agency: Ogilvy Brasil




Renault Dacia : "Dacia Sponsor Day"

    Creative Agency: Publicis Italy




UN Women : "The Autocomplete Truth"

    Agency: Memac Ogilvy Dubai






    Branded Entertainment & Content 品牌娱乐与内容类奖项


◎Gold 金奖


350 Action : "Climate Name Change"

    Agency: Barton F. Graf 9000 New York
Production Company: Furlined Santa Monica





Axe Apollo : "Space Academy"

    Agency: BBH London
Production Company: Radical/Jack Morton/Biscuit Films/Mediamonks




Colegio Las Lomas Oral : "Rising Voices"

    Agency: Ogilvy & Mather Argentina Buenos Aires





IBM : "A Boy And His Atom"

    Agency: Ogilvy New York, New York





McLaren : "Tooned 50"

    Agency: Framestore, London





Mimi Foundation : "IF ONLY FOR A SECOND"

    Agency: Leo Burnett France Saint-Denis






OPSM / LUXOTTICA : "THE STORYBOOK EYE TEST"

    Agency: Saatchi & Saatchi, Sydney Sydney





World Wildlife Fund : "The Ant Rally"

    Agency: BBDO Duesseldorf GmbH Duesseldorf






◎Silver 银奖

Foot Locker : "Harden Soul Integrated Campaign"

    Agency: BBDO New York New York





TrueMove H : "Giving"

    Agency: Ogilvy & Mather, Thailand, Bangkok






ume.net : "Living with Lag"

    Agency: ANR BBDO Stockholm




    Design 设计类


◎Gold 金奖

ASABIRAKI CO.,LTD : "Cup SAKE"

    Agency: HAKUHODO Inc. Tokyo





Auchan : "The Selfscan Report"

    Agency: serviceplan Milano






Bell-net OBSTETRICS : "MOTHER BOOK"

    Agency: DENTSU INC.






Colgate Palmolive : "Turning Packaging into Education"

    Agency: Red Fuse Communications [Y&R] Hong Kong






D&AD 2013 Exhibition in Japan : "The Beautiful Black List"

    Agency: DENTSU INC. Tokyo





Olfa Cutter : "Cut to Build"

    Agency: Ogilvy & Mather, Thailand Bangkok





ONE SHOW 2012 Exhibition in JAPAN : "Goal is the Gold"

    Agency: Dentsu Inc. Tokyo





100 PIPERS' MUSICAL EVENT : "SUFI ROCK"

    Agency: Ogilvy & Mather Pvt. Ltd. Gurgaon




附:

2014 克里奥国际广告奖获奖作品精选(上):http://www.digitaling.com/articles/12689.html

    完整获奖作品请前往:Clio Awards 2014 Winners




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