摩课士受邀参加复旦大学课堂交流会
10月12日，Monks摩课士大中华区董事总经理Rogier Bikker与科技与体验营销业务副总裁Ron Lee共同受邀参与了复旦大学管理学院与伦敦商学院联合培养项目的课堂交流会，为师生们带来了一场关于人工智能赋能广告营销领域的知识盛宴。本次交流会以 Monks 在 AI 营销领域的实践与探索为主题，展示了 Monks 作为全球领先的数字营销公司在 AI 时代的创新成果和前沿理念，同时深入探讨了数字营销时代从AIGC至AICX的转变以及未来展望。
On October 12th, Rogier Bikker, Managing Director of Monks Greater China, and Ron Lee, Vice President of Growth for Platform and Experience Monks, were invited to a classroom seminar at School of Management, Fudan University and London Business School program. They shared valuable insights into the application of artificial intelligence in advertising and marketing with students and faculty. The discussion focused on Monks' pioneering work in AI-driven marketing, highlighting the company's innovative achievements and cutting-edge concepts as a global leader in digital marketing during the AI era. The seminar also explored the shift from AIGC (AI-Generated Content) to AICX (AI Customer Experience) and its future prospects in the evolving digital marketing landscape.
Rogier Bikker和Ron Lee拥有丰富的行业经验和深刻的市场洞察力，他们在交流会上分享了 Monks 在 AI 营销领域的最新进展和实践案例，引发了师生们的广泛关注和热烈讨论。Rogier Bikker and Ron Lee have rich industry experience and profound market insights. During the exchange seminar, they presented Monks' latest advancements and practical applications in AI marketing, sparking significant interest and lively discussions among the students and faculty.
本次复旦大学课堂交流会为同学们提供了一个了解行业前沿动态的窗口，让同学们对 AI 营销有了更全面、深入的认识，激发了同学们的创新思维和实践热情。同时，这次活动也进一步加强了Monks与复旦大学管理学院之间的合作与联系，为未来培养更多数字营销时代的优秀人才奠定了基础。This seminar at Fudan University offered a platform for students to understand the frontier trends of the industry, enabling them to have a more comprehensive and in-depth understanding of AI marketing, and inspiring their innovative thinking and practical enthusiasm. Additionally, the event further strengthened the collaboration between Monks and Fudan University's School of Management, laying a solid foundation for cultivating top talent in the future of digital marketing.
如需了解更多Monks数字营销，可点击浏览本公众号有关AI内容工作室和年度AI机构的文章。If you want to know more about Monks Digital Marketing, you can browse the AI Content Studio Article and also the AI Agency of the Year Article in this official account.
如需了解更多关于复旦大学管理学院与伦敦商学院联合培养项目，请访问复旦管院公众号。For more details about FuDan x London Business School program, please visit FDSM official account.
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