摩课士Ron Lee应邀参加S创2024

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举报 2024-10-25

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Monks摩课士科技与营销新业务副总裁Ron Lee应邀出席S创上海2024。9月20日，他在《“机器学习”还是“机器艺术”？AI在创意产业的“画家”之路》圆桌论坛中，以“构建你想象中的未来，引领人工智能技术新浪潮”为题同与会嘉宾进行观点分享与交流。Ron Lee, Vice President of Growth for Platform and Experience of Monks, was invited to attend the S-Tron Shanghai 2024. On September 20th, he shared and exchanged views with the guests at the panel Machine Learning or Machine Art? The “Painter” path of AI in the Creative Industry on the topic of "Architect, designer, new media artist who turned passion into profession".
此次圆桌讨论会围绕“人工智能与创造力”主题展开，重点探讨了当前人工智能如何应用于个性化体验、如何平衡人工智能与人类创新、人工智能可能带来的伦理风险问题，以及其在创意产业中的应用前景等话题。与会嘉宾在强调人工智能所带来的变革性力量的同时，也指出了人们需要重视技术伦理问题，并持续发挥人类创造力在塑造未来中的开创性作用。Monks的Making AI-powered marketing a reality for Forever 21案例，以及与Google和Hatch合作的一些广告案例，都是将这一理念推向市场的成功探索。During this panel discussion, Ron Lee explored the intersection of AI and creativity, focusing on currently how AI personalizes experiences, the balance between AI and human innovation, ethical concerns in AI, and the future potential of AI in creative industries. The panelists highlighted AI’s transformative power while emphasizing its ethical considerations and the continued role of human creativity in shaping the future. Our Making AI-powered marketing a reality for Forever 21, along with our Impossible Ads case done in collaboration with Google and Hatch, served as prime examples of how we delivered this to market.
如果您想了解更多关于我们是如何推动简化中国至全球的广告协作流程的基本代理机构模式，欢迎联系我们的团队。Reach out to the Monks team if you want to know more about our foundational Agency model where we drive simplification on the orchestration of advertising in China to global.