从中国走向世界：Monks摩课士中国成立出海营销业务部门

原创赞收藏评论

举报 2024-12-18

扫描,分享朋友圈

摩课士，Monks，出海，行业动态

我们兴奋地宣布，Monks摩课士中国成立全新出海营销业务部门 —— Chuhai Monks！出海Monks将致力与中国本地品牌合作，整合利用Monks摩课士全球33个办公室的资源，通过中国130多名Monks摩课士团队成员的直接服务，赋能本土品牌客户，进一步推动本土品牌全球海外业务的持续性增长。

Monks, global, purely digital, data-driven, unitary operating brand of S4Capital plc., is proud to announce the launch of its new outbound marketing division, a.k.a Chuhai Monks, dedicated to helping Chinese brands succeed on the global stage. With a network spanning 33 global offices and a team of over 130 Monks based in China, Monks China is uniquely positioned to unlock growth for Chinese brands worldwide.

“在过去几年间，我们有幸为众多国内一流品牌提供出海营销服务，其中包括SHEIN、阿里巴巴、realme、荣耀、OPPO、华为、小米、吉利、Sojos和美的等品牌。” Monks摩课士大中华区董事总经理Rogier Bikker表示， “全新出海Monks团队的建立，将我们的优势资源针对性地整合到该团队，充分利用Monks摩课士全球网络的丰富经验、资源和人才储备，为中国品牌出海持续赋能。”

“Over the past few years, we’ve been steadily building our outbound capabilities, working with leading Chinese brands such as SHEIN, Alibaba, Realme, Honor, OPPO, Huawei, Xiaomi, Geely, Sojos, and Midea,” says Rogier Bikker, Managing Director of Monks Greater China. “The creation of Chuhai Monks brings these efforts under one dedicated banner, enabling us to provide Chinese brands with unparalleled expertise, resources, and talent—both in China and across our global teams.”

摩课士，Monks，出海，行业动态

出海Monks团队，由策略、创意、AI内容工作室、社交媒体和媒介等多个团队的精英力量共同组成。该部门致力于满足中国品牌在全球市场的扩张需求，专注于品牌建设、短视频内容制作和媒体传播。借助Monks摩课士位于上海松江的AI内容工作室，以及与TikTok、Google和Meta的战略合作伙伴关系，出海营销业务部门专注于以“中国速度和中国效率”来位客户打造优质短视频内容，力求与全球观众产生深刻共鸣。

Chuhai Monks brings together a powerhouse team spanning strategy, creative, studio, social, and media capabilities. The division is focused on meeting the unique needs of Chinese brands in international markets, with a particular emphasis on branding, social short video content production and media. Leveraging our AI Content Studios in Songjiang, Shanghai, and strategic partnerships with TikTok, Google, and Meta, Chuhai Monks specialize in creating high-quality short video content at what we proudly call “China speed and cost”—tailored to resonate with global audiences.

摩课士，Monks，出海，行业动态

“在我们松江的AI工作室，我们立足中国，依托我们的全球网络，为中国品牌出海全球化，更多、更快、更经济、更多的适合当地社交媒体的短视频内容。在这一点上，遥遥领先于竞争对手！”Monks摩课士中国工作室负责人AG Gu自豪地说道。

“In our AI Content Studios in Songjiang, we’re leading the way in producing social short videos for global audiences—better, faster, and more cost-effectively than any competitor,” says AG Gu, Studio Lead at Monks China.

摩课士，Monks，出海，行业动态

中国品牌出海既是挑战重重的旅程，也是蕴藏无限商机的广阔天地。“每一个走向全球的中国品牌找到合适的市场策略都需要经过深思熟虑、精心考量的定位。” Monks摩课士中国首席制片人Ella Guo表示，“然而，成功的关键在于如何根据海外市场的真实用户需求和文化土壤构建和重塑品牌形象，并真正打动海外市场的消费者。在Monks摩课士，我们致力于支持勇敢且创新的中国品牌，与其并肩，一同走向国际市场。”

Expanding globally presents complex challenges, but it also offers immense opportunities for bold, innovative brands. “Finding the right strategy for each Chinese brand entering overseas markets requires thoughtful navigation,” explains Ella Guo, Lead Producer at Monks China.” The key is to build and adapt brands that genuinely resonate with local consumers. At Monks, we’re committed to supporting Chinese brands in achieving this and growing alongside them as they succeed internationally.”

Monks摩课士的媒介服务主要涵盖平台代理、全域媒体平台代投放、媒介咨询业务。核心代理平台包括Google Marketing Platform、亚马逊DSP、The Trade Desk等。平台代投放以媒介策略为核心，覆盖Google Ads, Meta, Tiktok等核心主流平台的全案服务。媒介咨询业务旨在帮助出海企业更好地审视线上媒介采买效率，以品牌为出发点更好地优化媒介流程。

Monks media services include three pillars: Media Activation, Managed Media and Media Advisory. Monks represent global media platforms such as Google Marketing Platform, Amazon DSP, The Trade Desk and more, to help Brands get licenses or managed services focusing on the platforms. The Managed Media service focuses on media strategy, offering comprehensive media buy as a whole for mainstream platforms such as Google Ads, Meta, TikTok, etc. Media Advisory aims to help Brands better assess the efficiency of online media buying, optimizing media processes with a brand-centric approach.

Monks摩课士全新海外营销业务部门的建立，体现了 Monks摩课士中国赋能本土品牌的使命，让更多具有雄心壮志的中国品牌，能够以更卓越的专业性、敏捷度和创造力在全球市场中保持领先，蓬勃发展！

Chuhai Monks embodies Monks’ mission to empower Chinese brands with the expertise, agility, and creativity they need to thrive in global markets. We look forward to partnering with ambitious brands ready to make their mark on the world stage.

本文系作者授权数英发表，内容为作者独立观点，不代表数英立场。
转载请在文章开头和结尾显眼处标注：作者、出处和链接。不按规范转载侵权必究。