2014 伦敦国际广告奖获奖作品精选(数字类、整合类、平面类)
来源:London International Awards
整理:Viking.wong@dmunion.com
(转载请注明来自 数英网 | DIGITALING)
于1985年创立的伦敦国际广告奖于今年的11月开幕,并揭晓了各大类别的奖项得主。数英网分别整理了数字类、整合类和平面类的作品与大家分享。
Digital 数字类
Grand LIA 全场大奖
"Sound of Honda / Ayrton Senna 1989"
Client: Honda Motor Co., Ltd.
Agency: Dentsu Inc., Tokyo
Gold 金奖
Animation/Motion Graphics 动画设计类
"NURO DEVILMAN"
URL: http://devilman.mount.jp/
Client: SO-NET
Agency: Dentsu Inc., Tokyo/Kaibutsu Inc., Tokyo
Apps 应用类
"Beats Music"
Beats的耳机都卖那么贵了,他的app能不高大上点吗?
Client: Beats by Dr. Dre
Agency: R/GA London, London
Branded Content 品牌内容类
"Sound of Honda / Ayrton Senna 1989"
——同全场大奖
E-Commerce 电商类
"Moto Maker"
案例详情:http://www.damndigital.com/archives/101059
Client: Motorola
Agency:Digitas, New York
Innovative Use of Digital 数字创新类
"Clever Buoy"
URL: http://cleverbuoy.com.au/
Clever Buoy浮标,只要探测到了鲨鱼就会通过卫星向当地救生员的智能手机发送警报讯息,再由救生员向在海里游泳的人发出警告,保障游客的安全
Client: Optus
Agency: M&C Saatchi Australia, Sydney
"Magic of Flying"
案例详情:http://www.damndigital.com/archives/108494
Client: British Airways
Agency: OgilvyOne, London
Microsites微网站类
"Killing Kennedy"
URL: http://www.kennedyandoswald.com/
为电影《刺杀肯尼迪》而做的网站,同时被theFWA评选为“the site of day”以及“the mobile of the site”。
Agency: Mullen, Boston
Client: National Geographic Channel
Mobile Advertising 移动广告类
"Instagram Time Machine"
为了推广2014多伦多无声电影节,同时庆祝查理•卓别林首部电影《The Tramp》诞生的100周年,在instagram上发起了“Time Machine”活动。
Client: Toronto Silent Film Festival
Agency: Cossette, Toronto
Navigation/Interactivity导航/互动类
"Lens Test Drive"
Client:Carl Zeiss AG Camera Lens Division
Agency:Ogilvy Germany, Frankfurt
Public Service/Social Welfare Campaign公共服务/社会福利活动类
"The Life-Saving Cable Project", "The Life-Saving Cable Application"
URL: http://lifesavingcable.com/
以“捐电”暗示“献血”,这样的idea不错,但执行起来…
Client: AZERFON
Agency: Young & Rubicam FMS, Moscow
Travel 旅游类
"Remote Control Tourist"
案例详情:http://www.damndigital.com/archives/104441
Client:Tourism Victoria
Agency:Clemenger BBDO Melbourne, Melbourne
"Magic of Flying"
——同数字创新类
Viral病毒类
"First Kiss"
案例详情:http://www.digitaling.com/projects/12364.html
Client: Wren Clothing
Production Company: Durable Goods, Venice
Integration Winners 整合类
Grand LIA 全场大奖
"Sorry I Spent it on Myself"
说实话吧,其实圣诞节最想买礼物的对象其实是自己!所以“对不起,我把钱花在了自己身上”。
Client: Harvey Nichols
Agency: adamandeveDBB, London
Gold 金奖
"Sorry I Spent it on Myself"
——同全场大奖
"Live Test Series"
案例详情:http://www.damndigital.com/archives/107453
Client: Volvo Trucks
Agency: Forsman & Bodenfors, Gothenburg
"Bentley Burial"
著名的埋宾利事件!
Client: ABTO - Brazilian Association of Organ Transplantation
Agency: Leo Burnett Tailor Made, São Paulo
"Like a Rolling Stone"
R.I.P
Client: Sony Legacy
Production Companies: Interlude/Pulse Films/Walter Pictures
"Bald Cartoons"
许多癌症儿童因为多次的化疗而导致了大量掉发。于是,巴西抗癌组织GRAACC和知名的卡通公司、频道合作,剃掉卡通人物的头发,以此鼓励孩子们勇敢面对——“你没什么不同”!
Client: GRAACC
Agency: Ogilvy Brasil, São Paulo
Design 设计类
Gold 金奖
Art Direction 艺术类
"Mother Book"
一个母亲的成长日志。
Client: Kishokai Medical Corporation
Agency: Dentsu Inc., Nagoya
Branded Content 品牌内容类
"US Open - Datagrams"
与美网公开赛的合作,将美网的一系列数据进行了可视化。
Client: IBM
Agency: Ogilvy New York, New York
Digital Installations 数码装置类
"Nike House of Mamba"
“House of Mamba”LED 篮球馆,通过创新的投射技术,于球场上呈现出图像,视频,数据等信息;同时也根据了 Kobe Bryant 亲自编制的训练手段利用运动追踪以及 LED 可视化技术等对球员进行有关的训练,指导以及挑战等。
Client: Nike China
Agency: AKQA, London/AKQA, Shanghai
Direct Marketing - Consumer 直效营销 - 消费者
"Audi Test Drive Cube"
伴随着奥迪新A8的发布,奥迪开发了奥迪试驾立方(Test Drive Cube),由各经销商自行选择立方的测试客户,客户不但第一时间目睹了A8新品的亮相,还能加强与经销商之间的联系。
Client: AUDI AG
Agency: Philipp und Keuntje, Hamburg
Editorial Design 编辑设计类
"Mother Book"
——同Art Direction
Experiential Marketing 体验营销类
"Nike House of Mamba"
——同数码装置类
"Sound of Honda / Ayrton Senna 1989"
——同数字类全场大奖
Innovative Use of Design数字创新类
"Turning Packaging Into Education - Campaign"
将日常防护知识印在纸箱上,这样既利于传播,也很环保!
Client: Colgate-Palmolive
Agency: Red Fuse Communications, Hong Kong/ Y&R Myanmar, Yangon/Y&R Malaysia, Kuala Lumpur
Poster Campaign 海报宣传类
Iron Mind
Client: Yoshida Hideo Memorial Foundation/Advertising Museum Tokyo
Agency: Dentsu Inc., Tokyo
WWD Japan "Cityscape 1~4"
这里是东京。
Client: Infas Publications, Inc.
Agency: Hakuhodo Inc., Tokyo
Use of Illustration Campaign
Colgate Dental Creme
"Cavities Attack at Night", "Grandpa's Teeth", "Good Food vs Bad Food", "Your Digestive System"
Client: Colgate-Palmolive
Agency: Red Fuse Communications, Hong Kong/ Y&R Myanmar, Yangon/Y&R Malaysia, Kuala Lumpur
Use of Photography Campaign 最佳使用图片类
WWD Japan "Cityscape 1~4"
——同Poster Campaign
Use of Typography Campaign 字体排版类
"Weapons"
案例详情: http://www.digitaling.com/projects/12516.html
Client: Center for Psychological Research, Shenyang
Agency: Ogilvy & Mather, Beijing
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