传立在WARC的最新报告中被评为亚洲最佳
传立在WARC的最新报告中被评为亚洲最佳
In the newly released WARC 100 for Asia, Mindshare is ranked No.1 agency network in Asia, and Mindshare Shanghai is ranked the No. 1 agency.
在最新发布的WARC亚洲100榜单中，传立排名所有代理商网络第一，传立上海则被评为亚洲第一的代理商。
WARC 100 for Asia, which is the successor to the Gunn report, looks at overall agency performance across creative, media, digital agencies for Asia.
WARC亚洲100前身是Gunn Report，全面评估亚洲所有创意、媒介、和数字代理机构。
Mindshare is No. 1 Agency Network for Asia, scoring 576.8 points, a solid 46 points ahead of the next network which is Ogilvy.
传立在亚洲的所有代理商网络中排名第一，得分567.8分，超过第二名奥美46分。
Mindshare Shanghai is the No. 1 Agency, a solid 98 points ahead of the number 2 agency which is Ogilvy Mumbai.
传立上海在亚洲所有代理商办公室中排名第一，超过第二名奥美孟买98分。
Mindshare China took 3 spots in top 10 media campaigns spots:
在亚洲10佳营销案例中，传立中国共占3席：
#1 Turning KFC into Gamers Playground by Mindshare Shanghai for Yum! China
排名第1：“肯德基：成为年轻人的游乐场”
#2 Hijacking the Largest Shopping Festival in the World by Mindshare Shanghai for Uniqlo
排名第2：“优衣库：颠覆世界最大购物节”
#6 Got Next Highschool Basketball League by Mindshare Shanghai for Nike
排名第6：“Got Next- 耐克高中职业联赛”
Overall Mindshare Asia scored 5 of the top 10 media campaigns.
WARC’s rigorous ranking methodology includes the results of media awards, industry poll from senior media executives globally, and market sizing over the previous calendar year.
整个传立亚洲在10佳案例中共占了5席。WARC排行榜评分标准十分严谨，包括过去一年间公司所获得的奖项、行业全球高层的访谈以及市场规模。
“From the WARC Asian Media Strategy Prize to the WARC Media Awards to the Effectiveness 100 and WARC Global Media 100, Mindshare Asia Pacific and Mindshare China in particular have had an incredible run this year. This achievement to top the league of all leagues for Asia is incredible for the entire agency and also a sign for the media agency industry’s importance overall” said Amrita Randhawa CEO of Mindshare APAC and Executive Chair Greater China.
“Clients have challenged us to get ahead of the many pressures and opportunities that technology, data, creative, media and content present that have led to the creation of the work featured. We thank them for investing their faith in tackling these challenges with us. And I personally thank the incredible purple talent that works with us motivated to do the best work fo their career at Mindshare” she said.
传立亚太CEO及大中华区主席安瑞桦表示：“从WARC的亚洲媒体策略奖，到WARC Effective 100， 到WARC全球MEDIA 100，传立亚太，特别是传立中国今年表现优异。能在亚洲个类型的优秀机构中脱颖而出，这个成就对于我们所有员工来说都有重要的意义，也是媒体行业重要性的标志。“
“客户对我们的挑战，让我们在市场的变化中主动迎难而上，通过在科技、数据、创意、媒介和内容上的机会和创新，才有上述的好案例。我们非常感谢客户和我们一起迎接挑战和创新。我也非常希望能表达我个人对于整个公司团队的感谢，希望大家在传立做到职业生涯中最骄傲的作品。“
ABOUT MINDSHARE
Mindshare is a global media agency network with billings in excess of US$31.4 billion (source: RECMA). The network consists of more than 7,000 employees, in 116 offices across 86 countries spread throughout North America, Latin America, Europe, Middle East, Africa and Asia Pacific. Each office is dedicated to forging competitive marketing advantage for businesses and their brands based on the values of speed, teamwork and provocation. Mindshare is part of GroupM, which oversees the media investment management sector for WPP, a world communications services group. For more information, please visit: www.mindshareworld.com
MEDIA CONTACT
Amrita Randhawa
Amrita.randhawa@mindshareworld.com
+86 21 2405 1001
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