David Tsai joins We Are Social as Executive Creative Director
Multifaceted ECD joins as part of the agency’s continued commitment to providing world-class creative.
SHANGHAI – June 19th, 2020 – Socially-led creative agency We Are Social’s Shanghai office has appointed David Tsai, a multi-award-winning creative leader, as its new Executive Creative Director as they continue exploring new domains of creativity in social communication.
David joins We Are Social Shanghai after some of China's most creative campaigns at top advertising and design agencies including BBH China, J. Walter Thompson, Publicis, and JL Design.
He has worked with leading brands such as Ford, HSBC, SONY, Audi, WWF, combining his background in copywriting together with the ability to use new trends and technologies to find creative solutions with meaningful narratives.
During the 15-year career, his passion for creativity has won him awards at major international shows, such as D&AD Wood, AdFest, Spike Asia, and One Show China to mention a few. Some of his most notable work includes WWF’s ‘Earth Hour Smog Hijack’ and Audi’s ‘Driver Image’.
Pete Lin, Regional Managing Director, North Asia, says, “Clients are looking to us, now more than ever, to provide highly effective creative solutions to their business problems. Adding David to our Shanghai team is our way of showing the industry that we are committed to delivering best-in-class ideas despite the current economic downturn. David is one of the best creative minds in the industry and, lucky for us, also shares our entrepreneurial mindset and our vision to lead the evolution in marketing. With his joining, we have strengthened our capabilities not just in Shanghai but in the entire region.”
David says, “I strongly believe creative ideas only happen when we dare to break out of the status quo and discover the purest reason why we connect as humans. That’s the true value of social insight and social media.”
David will continue developing meaningful and engaging ideas that take leverage of We Are Social’s industry-leading expertise in social media marketing.
About We Are Social
We are a socially-led creative agency. We are a global team of more than 850 people in 15 offices around the world with a common purpose: to connect people and brands in meaningful ways. We believe in people before platforms and the power of social insight to drive business value. We call this social thinking.
We work with many of the world’s biggest brands, including Acer, Netflix, Under Armour, Audi, and Google on global, regional, and local projects.
To learn more, visit http://www.wearesocial.cn/
PR Contacts:
Olle Falkenang
We Are Social
olle.falkenang@wearesocial.net
+86 186 1633 6201
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