2020 ONE SHOW全球创意积分排名公布
纽约,6月24日,国际顶尖创意、设计领域非营利机构The One Club for Creativity根据2020 One Show国际创意奖的获奖积分情况公布了本年度全球创意积分排名榜。本年度全场大奖获奖作品Burger King “Moldy Whopper”的创作公司DAVID Miami 积分位居全球榜首,成功斩获2020年度全球最佳代理公司称号。在亚太区,Cheil Hong Kong凭借其代表作,为Chupa Chups (Snack To Home Limited) 创作的“A Sweet Escape”斩获亚太区创意代理公司榜首。
MOLDY WHOPPER
Agency: INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami
Client: Burger King
A Sweet Escape
Agency: Cheil / Hong Kong
Client: Chupa Chups (Snack To Home Limited)
“面对全球疫情状况,包括戛纳在内的许多国际创意奖项都决定取消了今年的奖项。但是The One Club for Creativity作为非营利机构,我们知道必须坚守我们的使命,去支持全球创意行业、用金铅笔去嘉奖那些伟大的或者给予人们启发的优秀创意。” The One Club for Creativity首席执行官 Kevin Swanepoel谈到。“同时,我们也相信这个由全球超过200位创意领袖所组成的评审团评选出的获奖结果,将为行业带来一个衡量创意卓越程度的全球标准和参考。”
以下为2020 One Show全球创意积分排名情况:
2020 One Show全球创意代理公司TOP 20:
The One Show Global Top 20 Agency Rankings:
1. DAVID Miami
2. McCann New York
3. INGO Stockholm
4. Publicis Bucharest
5. Scholz & Friends Berlin
6. FCB Canada Toronto
7. FCB Chicago
8. BBDO New York
9. Goodby Silverstein & Partners San Francisco
10. TBWA\Media Arts Lab Los Angeles
11. BBDO Toronto
12. Droga5 New York
13. FCB/SIX Toronto
14. DAVID Madrid
15. FCBX Chicago
16. Arnold Worldwide Boston
17. Jung von Matt Hamburg
18. Cheil Hong Kong
19. BETC Paris
20. McCann Tel Aviv
2020 One Show亚太区创意代理公司TOP 10:
The One Show 2020 APAC Top 10 Agency Rankings:
1. Cheil Hong Kong
2. Dentsu Tokyo
3. DDB Sydney
4. Ogilvy Shanghai
5. Cheil Peng Tai Beijing
6. Mango Communications Sydney
7. TBWA\Hakuhodo Tokyo
8. Geometry Ogilvy Japan Tokyo
9. Grey Tokyo Shibuya-ku
10. Colenso BBDO Auckland, DDB Group New Zealand Auckland (tied)
2020 One Show全球客户/品牌TOP 10:
The One Show 2020 Global Top 10 Client/Brand Rankings:
1. Burger King
2. Microsoft
3. The Female Company
4. Apple
5. Google AL/Canadian Down Syndrome
6. Illinois Council Against Handgun Violence
7. Regent Park School of Music
8. Black & Abroad
9. IKEA
10. March For Our Live
2020 One Show全球制作公司TOP 10:
The One Show 2020 Global Top 10 Production Company Rankings:
1. Smuggler
2. Framestore
3. Pulse Films
4. The Mill
5. Sanctuary
6. Revolver/Will O’Rourke
7. UNIT9
8. Markenfilm
9. a52
10. Work Editorial
2020 One Show全球内部代理公司TOP 10:
The One Show 2020 Global Top 10 In-House Agency Rankings:
1. Spotify In-House New York
2. Chobani New York
3. The Walt Disney Company Latin America-National Geographic São Paulo
4. BBC Creative London
5. R+D Productions Toronto, Vancouver, Montreal
6. draftLine New York
7. The New York Times New York
8. Disney Yellow Shoes Orlando
9. Google Creative Lab New York
10. RT Moscow
2020 One Show全球公司网络TOP 10:
The One Show 2020 Global Top 10 Network Rankings:
1. Ogilvy
2. FCB Global
3. McCann Worldgroup
4. BBDO Worldwide
5. TBWA Worldwide
6. Commarco
7. DDB Worldwide
8. Accenture Interactive
9. DAS
10. Dentsu
2020 One Show全球集团公司TOP 10:
The One Show 2020 Global Top 10 Holding Company Rankings:
1. Interpublic Group
2. WPP
3. Omnicom Group
4. Publicis Groupe
5. Accenture
6. Havas
7. Dentsu Group
8. Cheil Worldwide
9. MDC Partners
10. Hakuhodo DY Holdings
2020 One Show全球创意案例TOP 10:
The One Show 2020 Highest Ranked Work:
1. “Moldy Whopper” for Burger King by INGO Stockholm with DAVID Miami and Publicis Bucharest
2. “The Tampon Book: a book against tax discrimination” for The Female Company by Scholz & Friends Berlin
3. “Project Understood” for Google AI/Canadian Down Syndrome by FCB Canada Toronto
4. “Changing the Game” for Microsoft by McCann New York
5. “Parkscapes” for Regent Park School of Music by BBDO Toronto with with Flare BBDO Toronto
6. “Go Back to Africa” for Black & Abroad by FCB/SIX Toronto
7. “Stevenage Challenge” for Burger King by DAVID Miami with DAVID Madrid
8. “Bounce” for Apple by TBWA\Media Arts Lab Los Angeles
9. “Generation Lockdown” for March For Our Lives by McCann New York
10. “Lessons in Herstory” for Daughters of the Evolution by Goodby Silverstein & Partners with GS&P Social, both San Francisco
完整版排名及积分情况查看,请至:https://www.oneclub.org/awards/theoneshow/-archive/agency/2020/all
2020 One Show国际创意奖一共收到了来自全球71个国家和地区的共19,688件作品。本年度全部评审工作于线上举行,但是依旧保证了One Show一贯严格的评审标准,最终仅有552件创意作品获得铅笔奖项。
所有的获奖作品可以通过The One Club for Creativity最新线上创意案例网站观看 点击查看
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