碉堡、吃瓜群众、宝宝……阿迪达斯告诉你如何翻译广告才是接地气
Basketball Needs Creators（篮球需要创造者）
是阿迪达斯Here To Create系列的最新一期广告。
由NBA休斯顿火箭队后卫詹姆斯·哈登（James Harden）主演。
英语原文
What if I gave you what you wanted?
You know,start being creative.
What if I lost my swag？
Just did the usual? The expected?The normal?
What if we had no style?
"That's not fun."
What if we didn't drop any heat?
Gave you nothing to collect?
"Come on,Harden."
What if I was all defence?No offence?
Do you want me to put my game in a box?
Boring!
Should we send the Eurostep back to Europe?
"Mamma mia!The Eurostep is back!"
"Breaking ankles leave'em crawlin',balling like I'm James…"
What if I gave them nothing to rap about?
"Who am I ballin' like?"
What if we did this?What if we did that?
What if we kept it basic?
Same old.
What if we all stopped being creative?
You really want that?
( I'M HERE TO CREATE )
Didn't think so.
中文版字幕
如果我都顺着你来
按套路走
如果我从碉堡变成
土堡？土包？
土爆！
如果我加入吃瓜群众?
“不好吃。”
如果我们没憋出大招？
你就生无可恋了
“登哥别闹。”
如果我千手观音附体？
（还我登哥）
如果我被压在五行山下?
饶了我吧!
如果把欧洲步退货欧洲？
“妈妈咪呀！宝宝回来了！”
“把你晃到依依不舍，历史地位宛如登哥。”
没有梗就没有说唱
“我唱啥呢？”
如果我们都一样？
那画面太美我不敢看
都是套路，都是套路，都是套路，都是套路
如果一切都是套路
这样真的好吗？
（由我创造）
创意永不止息
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