Gusto Luxe Review - July 2020
Love of luxury remains strong amongst Shanghainese women, but conscious consumerism looks here to stay.
The
latest report from Shanghai-based Gusto Intelligence (the consulting
and research arm of Gusto Luxe) and New York City-based insights agency
Spark Ideas LLC highlights six key trends amongst Shanghainese women in a
Post-COVID-19 China. For the report, email research@gusto-luxe.com now.
Gemfields’
first-ever report on coloured gemstones in China reveals that now is
the time to seize the opportunity of meeting Chinese consumers’
expectations of corporate responsibility and sustainability. Titled
Sustainability: The Future of Coloured Gemstones in China, the
report also presents that up to 35% of Chinese jewellery owners plan to
purchase ruby and 25% wish to acquire emeralds in the near future.(read more on www.luxuryconversation.com)
The report was launched at a live-streaming event with over 11,000 viewers worldwide.
At
the Tmall Cosmetics Week, Rémy Cointreau was the official drinks
sponsor for the 7-day extravaganza that featured stars, CEOs and
influencers at the online-offline event: live in Shanghai and
live-streamed to all of China.
Too
Faced announced its first Asian brand ambassador, Song Zuer, and launch
a Tmall Super Brand Day campaign titled #我全都耀# (Shine At Every Moment).
The campaign includes collaborations with multiple tiers of KOLs and
KOCs across WeChat, Weibo and RED that directly drive traffic to the
brand’s Tmall store.
Sotheby’s
concluded its spring sales series in Hong Kong, with 3,794 lots sold
across 17 auctions conducted over seven days at the Hong Kong Convention
& Exhibition Centre for a grand total of US$411 million – the seven
consecutive Hong Kong series to exceed US$400. The sales series
witnessed 5 works selling for over US$12 million and 16 world auction
records.
EAST,
the business lifestyle hotel brand by Swire Hotels has unveiled a new
statement “Where It All Starts”, with a new branding campaign rolling
out in July across the brands' social media and digital platforms. Named
after the place where the sun rises, EAST is all about bringing bright
ideas and boundless energy in work and play.
The
Shop project of The Middle House invites selected designers and artists
from Shanghai to present their collections and spark creative dialogue.
Now, Farfetch has arrived at The Shop with a community gallery. Created
by leading Chinese influencers, you can visit The Shop at The Middle
House and find the inspiration behind the collections, staying in touch
with the fashion pulse of the city.
We
hosted a multi-brand Press Open House in our Shanghai Showroom,
showcasing brands such as & Other Stories, Arket, Everlane, The Face
Shop, Mulberry, Rituals, Victoria’s Secret, Vivienne Westwood,
Zimmermann and more.
Over 50 media and KOLs attended, with some
live-streaming to their followers across China’s digital eco-system and
giving their fans a behind-the-scenes look.
Employing
the resourceful ritual of Recicla – Maison Margiela’s marque for
upcycled vintage finds – tailored garments from the classic gentleman’s
wardrobe “transform through heroic cutting and manifest in chivalrous
silhouettes.” The new collection was unleashed to the brand’s followers
on China's media and social platforms.
Luxury
online retailer Mytheresa is set to launch an exclusive menswear
capsule collection with renowned Italian fashion House Gucci, which will
be available globally on Mytheresa.com. This collection marks a
milestone for menswear at Mytheresa, as the largest exclusive collection debut since the retailer’s category launch in January 2020.
Chinese
celebrity Ding Dang was dressed in Zimmermann for their appearances in the reality TV show 'Sisters Who Makes Waves'.
'Sisters
Who Makes Waves' is a new Chinese reality TV show inviting 30 well-known
female celebrities (actresses, hosts, singers, etc) over 30 years old
to compete to debut in a 5-member singer dance group in the end. The
main concept of the show is to unite women and encourage them to break
through in whole new areas. The show went viral after the
first episode started streaming.
Tourism
boards globally and brands from Shangri-La to Qantas to Singapore
Airlines to Caesars Entertainment to the British Museum all have
partnerships with Fliggy (Fei Zhu in Chinese, or ‘flying piggy’),
Alibaba’s one-stop travel app.
The Luxury Conversation spoke with Fliggy's Regional Director, Ada Xu, to learn more about what Fliggy is doing to keep Chinese travellers in touch with overseas destinations.
Visit www.luxuryconversation.com to read this article, and more.
Mulberry and the British Fashion Council have both appointed Gusto Luxe as communications partner.
Mulberry North Asia has tasked Gusto Luxe to handle the brand’s strategic communications in the Greater China market including Hong Kong and Taiwan. Gusto Luxe is spearheading the brand’s content to commerce activation this fall and supporting with influencer strategy and community building. Starting with Autumn Winter 2020 season, Mulberry collections will be available to loan through the Gusto Luxe showrooms in our Shanghai and Hong Kong offices.
Follow Gusto Luxe on LinkedIn and Instagram for more updates.
转载请在文章开头和结尾显眼处标注:作者、出处和链接。不按规范转载侵权必究。
未经授权严禁转载,授权事宜请联系作者本人,侵权必究。
本文禁止转载,侵权必究。
授权事宜请至数英微信公众号(ID: digitaling) 后台授权,侵权必究。
评论
评论
推荐评论
暂无评论哦,快来评论一下吧!
全部评论(0条)