奥美终结与上海广告25年合资，奥美中国全资独立

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举报 2017-01-18

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WPP 日前宣布其旗下子公司奥美营销传播有限公司将从上海广告有限公司收购剩余两家合资公司的全部股权。此次收购意味着上海奥美广告有限公司和上海奥美营销传播咨询有限公司将拥有各自剩余的25%和15%股份。

上海奥美广告有限公司成立于1991年，在中国有大约520名员工。该代理公司专门从事广告策略、设计和制作，服务客户包括百胜餐饮、联合利华、飞利浦、雀巢和可口可乐。截至2015年底，上海奥美广告有限公司的全年收入为6.332亿元，同期总资产为4.663亿元。

上海奥美商务咨询有限公司成立于1997年，是一家领先的传播与公关咨询代理公司，该公司拥有450名员工。截至2015年底，全年收入为5.758亿元，同期总资产为4.169亿元人民币。客户包括雀巢、洲际酒店、UPS和联想。

此次收购展现了WPP集团的重大发展战略以及投资重要市场和领域的决心。当前，WPP集团在大中华区（包括子公司）已经创收16亿美元，共拥有14000名员工。

WPP have today announced that its operating company Ogilvy & Mather Marketing Communications Limited (O&M) has agreed to acquire full ownership of two existing Chinese joint ventures from Shanghai Advertising Limited.The acquisition will see O&M take up the remaining 25% and 15% stakes in Shanghai Ogilvy & Mather Advertising Ltd and Shanghai Ogilvy & Mather Marketing Communications Consulting Co. Ltd respectively.

Shanghai Ogilvy & Mather Advertising was founded in 1991 and employs around 520 people in China. The agency specialises in advertising strategy, design and production with key clients including YUM! Brands, Unilever, Philips, Nestlé and Coca-Cola. Shanghai Ogilvy & Mather Advertising’s gross revenues for the year ending 2015 were RMB 633.2 million with gross assets of RMB 466.3 million as of the same period.

Shanghai Ogilvy & Mather Marketing Communications Consulting Co. Ltd was founded in 1997 and is a leading agency in communications and public affairs consulting. The agency employs 450 people and revenues for the year ending 2015 were RMB 575.8 million with gross assets of RMB 416.9 million as of the same period. Clients include Nestlé, IHG, UPS and Lenovo.

The acquisition demonstrates WPP’s strategy and commitment to investing in important markets and sectors. Collectively, WPP companies (including associates) in Greater China generate revenues of US$1.6 billion and employ 14,000 people.

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