Gusto Luxe Review - November 2020

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举报 2020-12-04

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Our new playbook outlines how brands can drive sales traffic across China’s digital eco-system through creative crossovers and localised collaborations.

Download the playbook on our content platform www.luxuryconversation.com

The Louis XIII’ “Heritage Awakening” Project traveled to scenic Beidaihe where a new generation of artists and creative talents gathered for discussions about protecting cultural heritage in the modern age.

Drawing inspiration from the past, the vision was to “Think A Century Ahead”. WALLPAPER* Magazine partnered with the project to provide further coverage on artists' and talents’ respective points of view on cultural inheritance and creativity.

Lindberg, the family-owned Danish eyewear company, displayed their artwork at the West Bund Art and Design Festival in Shanghai.

“Lindberg In Perspective” was created by Lindberg’s very own talented designers. The piece is a manifestation of craftsmanship which exhibits different colours from different angles – a reflection of the many possibilities of Lindberg’s customisable titanium eyewear.

Marvis toothpaste encouraged their WeChat followers to buy products in order to unlock further exclusive content from brand advocate Chen Linong, an actor, singer and idol for the Gen Z demographic. Marvis also featured in a live-stream with icon Austin Li that was watched by over 13 million viewers.

Chinese media and KOLs gathered in Shanghai with Australian Consul General to Shanghai Dominic Trindade, Executive General Manager Eastern Markets and Aviation Tourism Australia Andrew Hogg and Country Manager for China Tourism Australia Mandy Wu. The luncheon announced Tourism Australia’s 8D video launch in the China market and provided guests with the latest China market review in 2020.

Tourism Australia also held its annual flagship event China Showcase with a hybrid event bringing together key customers from China and Australia’s business events industry. The event provides Australian industry with an opportunity to meet and do business with qualified incentive planners and corporate decision makers from across China. Over 70 incentive decision makers from China connected with 60 of Australia’s business events industry

Fairmont and Sofitel Hotel held brand positioning and experience workshops in Sanya, Zhangjiajie and Hangzhou for Accor Hotels’ Fairmont and Sofitel branded hotels.

Property owners discussed the linkage between properties and brands and devised executable ways to demonstrate brand heritage in a local context. The results of these workshops will be documented as a guideline for the properties to stand out of the high-competitive hospitality space in their respective markets.

Shanghai Village and Suzhou Village, members of The Bicester Village Shopping Collection in China are changing their Chinese names to Bi-Si-Te Shanghai and Bi-Si-Te Suzhou.

The renaming emphasises the linkage to the Bicester Village Shopping Collection and its 11 Villages in Europe and China that provide a gateway for brands to access high-spending guests. At the press conference, the Value Retail China management team, Suzhou Government Officials, partners and media friends gathered together to celebrate the destination’s continued success.

The Fashion Awards 2020, hosted by The British Fashion Council, will be going digital this year as The Fashion Awards come to China through media partnerships and screening events for Chinese fashion industry stakeholders.

The Fashion Awards 2020 will honour and celebrate the designers, brands, creatives and individuals who have created positive change within the fashion industry this year, especially those who made humanitarian efforts, adapted their business models and responded to their community’s needs.

The body of work achieved by Azzedine Alaïa between 1981 and 2017 represents creation in perpetuity — reinventing past collections, experimenting into future collections and transcending seasons over and over again.

To celebrate the launch, events were held in Shanghai and Beijing bringing together a mix of influencers, celebrities, entrepreuneurs and artists. Linda Li and other leading influencers livestreamed from Shanghai and Mai Zi from Beijing.

Canada Goose officially opened its fourth Hong Kong store on the Canton Road in Tsim Sha Tsui. The store offers a complete assortment of its new and most popular styles. The shop also brings the brand’s 60-year heritage to life for customers though Canadian design elements and artwork.

In 2021, Marimekko will celebrate its 70th anniversary. What started as a drive to bring more creative energy to post-war Finland has now become a global design house renowned for its art of printmaking. Throughout the years, the company’s mission has remained the same – to bring joy to people’s everyday lives with bold prints and colours.

To drive buzz on social media, many media and influencers were seeded with The Face Shop (also known as TFS) Wonderland Giftbox. The exquisite design and attractive new products have already won the hearts of many influencers who are proactively posting across Chinese social platforms and driving sales traffic to the brand’s online store.

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