2021中国时尚业数字化零售国际峰会
【关键词】时尚业、数字零售、数字供应链 、奢侈品零售、商店体验、品牌渗透率、O2O
新冠肺炎疫情袭来，让靠客流带动的时尚零售业陷入“速冻时期”，服装鞋业、化妆品、珠宝首饰等细分领域都正在承受着巨大压力，企业被迫加快线上渠道的布局，构建全渠道营销体系，进一步深化线上线下融合，进行数字化转型。同时，消费者偏好、渠道结构和竞争优势也发生了结构性变化，线上电商与数字化成为生意重启与获胜的关键，如何顺应流行趋势驱动品类与货品增长，如何处理好新品心智与促销心智，如何建立高效的线上专属的商品和营销策略等，都是时尚行业品牌极度关注的要点。零售数字化的本质是以消费者为驱动，利用大数据和新技术进行产业链全面数字化升级，通过线上线下一体化最终实现效率与体验的提升。
本届峰会将聚焦时尚零售行业发展的“新常态”，将以“数字化供应链、数字化运营、数字化渠道与数字化营销”为主旨，围绕重构零售的成本、效率、体验等热门话题进行深入探讨，与国内外品牌商、零售商、平台商、咨询公司、技术服务提供商等共同探讨中国时尚零售业发展的最佳实践案例，帮助时尚业者全面制胜零售数字化时代，从容应对“新常态”下的机遇和挑战。
会议热点话题:
2021时尚业零售新洞察：疫情下时尚业零售策略的转变
中国服装企业的探索与实践：数字化零售
数字化零售时代，如何进行端到端的数字化供应链建设
如何为消费者提供无差别的购物体验，打造数字化的全渠道策略
解锁奢侈品零售创新之道
重新思考零售-个性化数字技术增强商店体验
案例分享：时尚品牌的零售供应链创新与实践
数字化零售平台：如何利用数字化技术建立透明且以客户为中心的供应网络
……
峰会时间：2021年6月23日-24日
大会地点：中国 -上海
更多本次峰会详细内容，请登录官方网站：
http://www.ecvinternational.com/event/en/FashionDigitalRetailSummit
联系人: Ciking Zhao
邮箱：cikingz@ecvinternational.com
The outbreak of the Covid-19 pandemic has plunged the fashion retail industry which is driven by customer flow into a "frozen period." The apparel and footwear, cosmetics, jewelry and other sub-sectors are under tremendous pressure. Enterprises are forced to accelerate the layout of online channels and build the omni-channel marketing and retail system further deepened online and offline integration and carried out digital transformation. At the same time, consumer preferences, channel structure and competitive advantages have also undergone structural changes. E-commerce and digitalization have become the key to business restart and success. How to adapt to popular trends to drive category and product growth, and how to deal with new product minds and promotional minds, how to establish efficient online exclusive products and marketing strategies, etc., are the key points of the extreme attention of fashion industry brands. The essence of retail digitalization is driven by consumers, using big data and new technologies to carry out a comprehensive digital upgrade of the industrial chain, and ultimately achieve efficiency and experience improvement through online and offline integration.
This summit will take place both ONLINE and in-person and focus on the "new normal" in the development of the fashion retail industry, and will focus on "digital supply chain, digital operation, digital channels and digital marketing" as the main subject, and will conduct in-depth discussions on the cost, efficiency, experience and other hot topics of reconstructing retail , to discuss the best practices of China's fashion retail development with domestic and foreign brands, retailers, platform providers, consulting companies, technology service providers, etc., to help fashion industry fully win in the retail digitalization era, and calmly respond to the new opportunities and challenges in the era of “new normal".
Highlights:
l atest Insights of Fashion Retail 2021：Revolution and Transformation of Fashion Retail Strategy Under the COVID-19 Pandemic
l Best Exploration Practice and of Chinese Apparel Enterprise: Digital Retail
l In the Digital Retail Era, How to Build an End-to-end Digital Supply Chain?
l How to Provide Fashion Consumers with a Seamlessly Integrated Shopping Experience and Create the Digital Omni-channel Strategy
l Digital Retail Innovation of Luxury Brands in China
l Rethink Retail-Personalized Digitally-enhanced Store Experience
l Case Study：Retail Supply Chain Innovation and Practice of Fashion Brands
l Digital Retail Platform: How to Use Digital Technologies to Establish a Transparent and Customer-centric Supply Network
l ……
Speakers:
l Bain & Company
l HLA
l Fossil Group
l Michael Kors
l Burberry
l Swarovski
l Under Armour
l Xiaohongshu
l ……
Summit time: June 23-24, 2021
Venue: Shanghai, China
More details, please visit our official website:
http://www.ecvinternational.com/event/en/FashionDigitalRetailSummit
Contact Us:
Ciking Zhao
E-Mail: cikingz@ecvinternational.com
About ECV International
ECV International is a leading organizer and contractor of high-end international business events in Asia, with nearly 200 professionals in industrial research and event planning & execution. Every year, we hold around 40 high-level international summits involved in the fields of vehicle, retail, textile, footwear, IoT, New Science & Technology industry, etc.
We have served more than half of the Fortune 2,000 companies, and every year more than 6,000 delegates from multinational enterprises, specialized organizations and creative companies take part in our events, i.e. Daimler, GE, Adidas, Coca-Cola, Alibaba, ABB, etc.
Our mission is to provide professional services to connect and inform the stakeholders who would be able to shape the industry landscape in the future and to create more value for our clientele through our efforts to help them seize opportunities, meet challenges and achieve sustainable development on a global basis.
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