Gusto Luxe Review - January 2021

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举报 2021-07-06

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Welcome to Mae Mei! Meet our new Business Director, Head of Lifestyle and Corporate Communications at our office in Shanghai. With Mae on board, Gusto Luxe has launched a bespoke corporate advisory offering for luxury brands looking to enhance corporate reputation, brand repositioning, investor relations, trainings and crisis management.

We’re also excited to announce the appointment of Sunny Lai as Creative Partner at Gusto Luxe! With 18 years of communication experience, Sunny’s work spans ATL, Digital, SocialMedia and Ecommerce. Sunny brings with him a wealth of experience to support our clients in delivering successful integrated campaigns that drive content to commerce with tangible business results.

The Gusto Luxe Hong Kong team have officially moved into the Gusto Collective HQ in Hong Kong located at M Place in Wong Chuk Hang. They’re now working alongside our partners in the collective to deliver creative digital campaigns backed by tech & data

We celebated New Year at The Middle House in Shanghai!

Thank you to all of our friends who joined us at The Middle House to celebrate the start of 2021 and kick off what is sure to be another exciting year for Gusto Luxe and our clients.

How can tourist destinations remain top of mind when people cannot travel?
Gusto Luxe worked together with our client Tourism Australia to launch a UGC campaign across social media platforms to encourage Chinese netizens to share their travel memories of Australia.

By activating several mainstream KOLs and media, we helped to amplify the campaign - as of now, over 1200+ pieces of UGC have been shared across social media with over 25 million impressions To further position Australia as an unmissable destination, Gusto Luxe helped to launch a series of 8D videos featuring stunning footage of the country’s iconic geography.

Canada Goose launched a new capsule collection, created in partnership with guest designer, Angel Chen. With her experimental approach to design and colour, coupled with a fusion of Eastern and Western aesthetics, Angel Chen is one of fashion’s brightest young talents. With digital-first innovation at the forefront, Canada Goose and Angel Chen brought this campaign to life through both augmented reality (AR) and Computer-Generated Imagery (CGI).

Mytheresa hosted an intimate dinner last month in Shanghai at The Middle House. As with any strategic communications strategy in 2021, we helped Mytheresa to invite key media and KOLs (influencers), not only to enjoy the evening in person but also to livestream the event, reaching thousands of fans, to share the beautiful items from the German-based brand.

To kick-start the evening, our Founding Partner Chloé Reuter moderated a discussion about trends in design, art and fashion in Chinese between Mytheresa’s Chief Fashion Buyer, Tiffany Hsu, and Art Curator Bobo Rok.

Mulberry looked to Spring Festival with a limited-edition animation of the 100% sustainable Portobello Tote, launching exclusively on Tmall. The launch took place in collaboration with top-tier influencers Bamboo Liu, Gaoyishu and digital media platform Fantastic Bag(你的包真好看) to present this collection in their own styles.

Vivienne Westwood took a cultural tone as they celebrated the Year of the Ox. A limited edition Year of the Ox exclusive necklace was first previewed across China’s social media ecosystem and then launched as part of a Chinese New Year campaign.

ARKET opened its Mini program store in January with an exclusive launch of its first ever Spring Festival collection themed ‘Warm Reunion’. By collaborating with WeChat media platform Voicer and by promoting on owned social channels, sales traffic was driven to its Mini program store.

The Spring Festival campaign video was shot to promote & Other Stories New Year collection with a theme of party among 3 besties. The video and assets were leveraged on WeChat, Weibo, and Red platform. Top-tier influencer Cici delivered the message of the campaign in her photos & vlog shooting, which helped to further promote this collection on social media. The brand’s WeChat mini program store was launched and enabled users to buy the limited edition products two days ahead of the other channels. WeChat Coupons were utilised on the mini program and social content to bring further engagement.

Thanks for following us - find us on LinkedIn and Instagram for more updates.

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