红色翅膀降临 | 无二获2021LIA华文创意奖
2021 London International Awards (LIA) Chinese Creativity has successfully come to an end on November 22nd, distributing 50 awards to honor the creativity in the advertising industry.
Zero2 Digital received a bronze award in Marketing Effectiveness for efforts on Wens Foodstuff’s A Million Poems for Meat campaign in China, among the 903 entries from more than 90 participants.
To date, this campaign has received a total of 16 recognitions including 1 Grand Award, 4 golds, 2 silvers and 4 bronzes at China Content Marketing Awards, 1 gold, 1 sliver and a shortlisted place for ROI and 1 bronze at TAPA.
It is a great honor for Zero2 Digital to receive the red winged statue that represents the world’s top creativity in the competitive advertising industry. Moreover, we are motivated to push ourselves to the next level.
LIA Chinese Creativity is the only global award show that celebrates the very best of Chinese-language creativity.
Established by London International Awards, LIA Chinese Creativity expands our legacy to recognise world-class advertising ideas conceived, written and produced in one of the world’s most prominent languages – Chinese.
With a high-calibre panel of the world’s top Chinese-speaking creatives, all entries will be judged to the same international standards as the LIA global show. Winners will be awarded a coveted Red Statue—the same iconic statue as the LIA Global Statue.What’s more, LIA Chinese Creativity winners are also included in Campaign Brief Asia’s Creative Rankings.
CASE RECAP
Wens Foodstuff
#A Million Poems for Meat
Bronze Marketing Effevtiveness - Foods
2021伦敦国际奖华文创意竞赛，已于11月22日圆满结束，最终颁发50座奖杯。
其中，无二凭借温氏食品 #100万首写给肉的赞美诗# 项目，从90多家参赛公司的903件参赛作品中脱颖而出，荣获市场实效类 铜奖一项。
此前，该案例已先后夺得金瞳奖全场大奖及金银铜奖，金投赏银铜奖，时报华文铜奖等共16项荣誉。
此番，无二能在更激烈的赛事竞争中，幸运荣得这对代表国际化水准的绚丽红色翅膀，是深感荣幸，更是收获了坚实迈向更广阔未来的动力！
伦敦国际奖 (LIA) 华文创意是全球唯一表彰世界顶级华文广告创意的奖项，由LIA伦敦国际奖所创立。
华文作为世界上最杰出的语言之一，伦敦国际奖华文创意，意旨突破我们的传统局限，帮助全球更好的认识到华文的世界顶级广告创意构思，文案撰写和作品制作。
伦敦国际奖华文创意的评审团由世界顶级华文创意人组成，所有参赛作品按照伦敦国际奖全球奖项相同的国际标准进行评审。获奖者将获得梦寐以求的红色雕像奖杯——采用与伦敦国际奖全球奖杯相同标志性雕像的设计。不仅如此，伦敦国际奖华文创意的获奖者也会被列入亚洲创意排行榜。
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