2022上海国际广告奖案例类启动征集！

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举报 2022-03-15

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2022上海国际广告奖案例类启动征集！

2022上海国际广告奖案例类现已启动征集！/ SHIAF Awards 2022 Call for Entries！

在2021年底，上海市市场监管局、市经济信息化委联合发布了《关于推动上海市数字广告业高质量发展的指导意见》（以下简称《指导意见》），明确提出将上海建设为“国际数字广告之都”的目标以及提升“上海国际广告节”规模影响。

At the end of 2021, Shanghai Municipal Administration for Market Supervision and Shanghai Municipal Commission of Economy and Informatization jointly issued the Guidelines on Promoting the High-quality Development of Digital Advertising Industry in Shanghai (“Guidelines”), in which it is mentioned explicitly to build Shanghai into the “Capital of International Digital Advertising” and enhance the scale and influence of Shanghai International Advertising Festival.

新赛年，2022上海国际广告奖基于《指导意见》提出的目标，在促进数字广告业发展、为品牌高质量服务和加强国际交流三大方面对案例类赛道进行了焕新升级。

Based on the goals in the Guidelines, SHIAF Awards 2022 has updated the standards for the case category in three aspects: to promote the development of digital advertising, to provide high-quality services for brands and to enhance international communication.

2022上海国际广告奖案例类启动征集！

围绕服务建设“国际数字广告之都”的目标，组委会对数字广告类别进行了强化——优化了效果营销类别，将电子商务类别独立出来并精简了营销技术赛道等措施，旨在更好地挖掘和鼓励数字广告营销领域的优秀案例和企业，促进数字广告业高质量发展。

To serve the goal of building Shanghai into the “Capital of International Digital Advertising”, the Organizing Committee has reinforced the requirements for the digital advertising category, measures including optimizing the Effect Marketing category, separating the E-commerce category and streamlining the Foresight Technology category, aiming to better identify and encourage excellent cases and enterprises in the field of digital advertising marketing, and promote the high-quality development of digital advertising.

深耕品牌，营销传播赛道涵盖快消品、耐用消费品、健康医疗保健等13个不同领域，为不同行业品牌展示具有引领性、启发性的作品，更为品牌提供高质量服务，帮助找到精准的合作伙伴。

In order to facilitate strong brand presence, the upgraded Marketing and Communication category covers 13 different fields, such as FMCG, durable consumer goods and health care, etc., to display the leading and inspiring entries for brands in different industries, provide high-quality services for brands, and help them to pinpoint the best partners.

2022上海国际广告奖推出中、英双语赛道。参与英文赛道的作品将得到更多国际评委的评审，并与不同文化背景下的作品进行比拼，加强国际交流。

Both Chinese and English are acceptable in application of SHIAF Awards 2022. Entries in English will be judged by more international judges and compete against entries from different cultural backgrounds all over the world, thus enhancing international exchanges.

2022上海国际广告奖案例类启动征集！