ECI@创新评委 | 来自亚洲（泰国）Chalermpol Bowonruttanapran的创新观
Chalermpol Bowonruttanapran
ECI AWARDS 2022年度专家评委
Yell Advertising Creative Director
评委介绍
We all know that advertising work is always fun and challenging. In the digital age, TUM faces more challenges when each campaign has a purpose and more clear measurement. It also feedbacks on jobs that are not just sales but can see from the real target audience online. But that makes him even more fun to know how successful are each idea.
With over 10 years of experience in the advertising industry and a wide variety of works such as Viral Film, Digital Campaign, or even a meeting with Korean stars.
TUM is one of the early Yell Advertising's members. Since 2009, a small group of peers and become one of Thailand's hottest agencies by Campaign Brief Asia.
创新观点
Innovation that truly solves a problem is the best. Make life simpler, Not more difficult.
The most effective innovations are those that actually help people. Along with making life more convenient. People should be able to pick it up quickly and seamlessly integrate it into their daily routines.
In my opinion, innovative use of cutting-edge technology appears interesting, but if it is not useful to people or is difficult to understand, it is not a good idea.
Using technology creatively, on the other hand, is a fantastic innovative idea. which can improve people's lives by addressing their pain points.
●●●●●
2022年，ECI Awards 本着“科技向善，赋能公益”的NPO组织理念，在原有的“模式创新”“产品创新”“营销创新”“AI创新”以及“管理创新”五个类别以外，全新增设“公益创新”赛道，用于表彰公益的突破性创意传播、创新技术和问题解决方案，包括但不限于：广告、传播、演讲、行为艺术、工具、产品、模型、平台等，以及利用新的科技进行的公益创新活动。诚邀各方参与报名，以创新赋能公益，共同推动社会前行！
目前「MarTech营销技术创新」「元宇宙产业创新」等赛道已全面上线，新增「新消费创新力榜单」等赛道。诚邀各单位机构踊跃报名，欢迎各方合作创建与推广！
ECI Awards 2022赛季正式开始
点击“阅读原文”报名！
赛事咨询：
小 7 同学 Seven
Mobile：18202197977 (同微信号)
Email：seven@eci-academy.com
报赛链接：www.eciawards.org
评委推荐&品牌合作
冯老师 Faye
Mobile:130 6264 6939
Email:faye@eci-academy.com
↓国内评委报名入口↓
转载请在文章开头和结尾显眼处标注：作者、出处和链接。不按规范转载侵权必究。
未经授权严禁转载，授权事宜请联系作者本人，侵权必究。
本文禁止转载，侵权必究。
授权事宜请至数英微信公众号(ID: digitaling) 后台授权，侵权必究。
评论
评论
推荐评论
暂无评论哦，快来评论一下吧！
全部评论（0条）