ECI@创新评委 | 在戛纳国际创新节11次获奖 | 来自南美洲（巴西）Ricardo Sciammarella的创新观
Ricardo Sciammarella
ECI AWARDS 2022年度专家评委
Ogilvy Brasil Creative Director
评委介绍
Creative Director for Health & Wellness brands at Ogilvy Brazil, including Novo Nordisk, Pfizer, Abbott, Astra Zeneca, MSD, GSK, Roche, Merck, SCJohnson and tech, innovative brans such as BMW, MINI, Enel.
Awarded 9 times at the Cannes Lions at Ogilvy, reaching 11 Lions in total. Also won medals at The One Show, D&AD, London Awards, Effie, El Ojo, Clube de Criação, Wave Festival, and Colunistas. Took part in international festival juries like The One Show, London Awards, Global Awards, The New York Festivals, Lisbon Health, and Wave Festival.
Prior to Ogilvy, worked for Propeg, Babel, McCann, and DPZ, where started a career as a copywriter.
"Since the beginning I've been lucky enough to work with great teams, attending Fortune 500 companies like Microsoft, Intel, BMW, Novo Nordisk, Nestlé, Unilever, Reckitt, J&J, Pfizer, Coca Cola, Bacardi Martini, Roche, Merck, GSK, GM, SC Johnson, L'Oreal, Enel, among many others, from 3rd Sector institutions to public affairs, from retail to politics. I also had a sabbatical year in California. It was so good that I took other 2 in Brazil when I came back. It was the perfect chance to make dreams come true, like partnering a restaurant cafe, hosting a radio talk show and having a daughter. It must be said that, in my career, I was awarded 11 times in the Canneslions Festival, plus 6 D&AD, 6 The One Show, 8 London International Awards, 6 The Clios, 10 NY Festivals, 6 El Ojo, and on and on. Even though I'm not content. So let's start over, every single day. The best is yet to come."
创新观点
Innovation gets old faster than a dog.
It's not only going to a place where nobody has been before but making discoveries that last.
As T. S. Elliot quoted, "Only the really new can be truly traditional"
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ECI Awards 国际数字创新奖（英文全称：Entrepreneurship,Creativity & Innovation Awards，中文简称：国际艾奇奖）。由IECIA/ 国际数字经济创新组织于 2014 年设立，是全球数字经济领域第一个使用 “创新的有效性 /The effectiveness of Innovation”作为评价标准的国际奖项。
ECI Awards 致力于表彰在“技术、产品、商业模式、服务模式、管理模式和营销”等专业类别中，极具创新应用价值的案例，以及作出创新贡献的个人与组织。
ECI Awards 不只是表彰具有商业价值的创新，更赞赏能够定义未来，促进人类社会可持续性发展，体现人文精神的创新，被誉为数字经济创新领域的“诺贝尔奖”。
目前「MarTech营销技术创新」「元宇宙产业创新」等赛道已全面上线，新增「新消费创新力榜单」等赛道。诚邀各单位机构踊跃报名，欢迎各方合作创建与推广！
ECI Awards 2022赛季正式开始
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