斯肯互动|2022年度作品集锦showreel!

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举报 2023-01-29

过去的一年时间里,充满变化亦充满可能,在年度影片中回望过去,展望新年,与不同行业赛道里共同实践探索,串联组成了独有的浓缩特调年度记忆。

在一整年里建构价值信条,不断向着国际迈进,“数字化创新体验”是年度高频词,总结年度最好的作品,是在年尾连续斩获两项国际大奖!


 Project collections    


东鹏集团50周年纪念文化馆 ·  佛山 

DONE PENG 50th cultural palace · Foshan

- 让文化,数字新生 

-Let culture and digital rebirth

当科技智能、美学、人文的触角逐渐延伸至生活的各个方面,我们更需要寻求创新探索承接未来,文化馆作为传达东鹏文化的窗口,斯肯与东鹏达成探索美好未来的共识及思考,延续东方思维探索表达数字创新。

When the tentacles of technological intelligence, aesthetics and humanity gradually extend to all aspects of life, we need to seek innovation to explore to undertake the future, culture museum as a window to convey the culture of Dongpeng, Skene and Dongpeng reached a consensus and thinking to explore a better future, the continuation of Eastern thinking to explore the expression of digital innovation.

总面积近1500平方米的企业展馆,21个体验触点多媒体互动创意部署,所有能被我们肉眼看见的视觉、技术、装置均是企业自身“文化版图”的媒介空间,企业传承熠熠生辉。

The enterprise exhibition hall with a total area of nearly 1500 square meters, 21 experience contact multimedia interactive creative deployment, all the vision, technology and devices that can be seen by our naked eyes are the media space of the enterprise's own "cultural territory", and the enterprise's inheritance is shining.


欧文莱 · 触空间素色美术馆 · 佛山

OVERLAND   Art Museum · Foshan

欧文莱陶瓷总部大胆迭代,于2022年连续斩获IF设计奖、德国红点奖等多项国际设计大奖,重新定义了瓷砖行业。斯肯以「触」为互动焦点,设计了一条融合科技、美感与触感的品牌体验路径,将欧文莱的品牌精神DNA注入产品与光影互动中。充分展现一个完整且独具想象力的人居生活艺术空间。

OVERLAND Ceramics Headquarters has boldly iterated and won many international design awards such as the IF Design Award and the German Red Dot Award in 2022, redefining the ceramic tile industry. With "touch" as the focus of interaction, Sken has designed a brand experience path that integrates technology, beauty and touch, injecting Owenley's brand spirit DNA into the interaction between products and light and shadow. Fully present a complete and imaginative living art space.

- 获奖作品【IDA DESIGN AWARDS】

睿住智能 · 佛山

REMAC SMART·Scene New Launch·Visual Website

- 年度智慧空间新物种

New species of smart space of the year

睿住智能,是智慧生活解决方案服务商,对全屋定制与智能化的未来发展,加速迭代升级,定义智慧生活新方式。斯肯为睿住智能升级品牌体验场景,用数字化创新视觉传达品牌端与用户之间的微妙链接。

REMAC SMART a smart living solution provider, accelerates iterative upgrades to the future development of whole-house customization and intelligence, and defines a new way of smart living. Scan upgrades the brand experience scene for Ruiju Intelligence, and uses digital innovative visuals to convey the subtle link between the brand end and users. 



科牧智能科技展厅 · 福建泉州

KOMOO  Technology Gallery ·Digital Experience Design

技术、智能、创新与人们沉浸式交流空间

Technology, intelligence, innovation and people's immersive communication space

KOMOO科牧智能是中国智能马桶OEM|ODM最大的制造商,为全球卫浴品牌提供智能核心部件的研发、制造与服务。我们以卓越数字化体验创意方式,为科牧智能品类核心技术,赋予全新科技形态,表率行业的新一代核心技术体验空间。

KOMOO Intelligent is the largest manufacturer of intelligent toilet OEMIODM in China, providing R&D, manufacturing and service of intelligent core components for global sanitary brands. We use the excellent digital experience creative way to endow the core technology of Kemu intelligent category with a new technology form, and set an example for the new generation of core technology experience space in the industry.



九牧集团技术体验中心 · 福建厦门 ·泉州 

JOMOO Technical Experience Center · Fujian 

-「0 到 1」的突破

- Breakthrough of "O to 1"

九牧集团定下千亿新征程,2025锁定目标500亿,通过数字化建设,在渠道变革、产品研发、场景体验等维度都取得长足进步。斯肯围绕产品科技研发创新,运用数字化体验,让用户直观、准确领略九牧领先核心科技与产品的深度结合,诠释九牧智能化生活场景。

JOMOO  set a new journey of 100 billion, 2025 lock target 50 billion, through digital construction, in the channel change, product development, scene experience and other dimensions have made great progress. Skene around product technology research and development innovation, the use of digital experience, so that users intuitive, accurate appreciate the depth of the combination of Jiumu leading core technology and products, interpretation of Jiumu intelligent life scene. 


九牧卫浴 · 智能浴缸影像互动体验装置

JOMOO Intelligent bathtub interactive device

当浴缸遇上智能,我们创造并实践了一场微型的想象力交互场景,搭载九牧新品场景解决方案,运用媒体影像与交互技术,调动视觉感官沉浸体验,希望能为终端体验提供更多创新交互形式。 原本首次亮相应于AWE中国家电及消费电子博览会,一波几折,万幸最终在年终营销大会上能体验到。

无论在哪里,我们都能畅览独特的智能浴缸的水浴享受。

Represented by the M9 Hongmeng bathtub, the practice renders a miniature imaginary fake scene, equipped with Jiumu's new scene solution, using media images and interactive technology to mobilise the visual senses for an immersive experience, hoping to provide more innovative forms of interaction for the terminal experience.

Wherever we are, we can enjoy the unique intelligent bathtub.


科勒卫浴新品-水乐章数字化体验

KOHLER·New species launch·Digital Experience Design

我们把一座小瀑布,搬到了终端门店 

新品乐章,就此奏响

We moved a small waterfall to the terminal store 

A new piece of music is playing here

近150年来,科勒以敢创精神不断颠覆传统,在不同时创造与众不同的卫浴新物种,科勒水乐章淋浴系统,以全新定位面向全球推广。斯肯创新门店体验方式,通过数字化互动,突破传统试水方式,让体验者身临其境。

For nearly 150 years, Kohler has been subverting tradition with the spirit of daring and creating distinctive new species of bathrooms at different times, the Kohler WaterLok shower system, with a new positioning for global promotion. Skene's innovative shop experience, through digital interaction, breaks through the traditional way of water testing and puts the experience in the hands of the experience.


2020世博会 · 数字绿色乌托邦

DIGITAL GREEN UTOPIA, SINGAPORE, DUBAI EXPO 2020

迪拜世博会可持续发展主题区的新加坡国家馆,⽤它独特的⾃给⾃⾜的能源再⽣系统,向世⼈展现了“⾃然、培育、未来”的城市理想。

The Singapore National Pavilion in the sustainable development theme area of the Dubai World Expo, with its unique self-sufficient energy regeneration system, presents the urban ideal of "nature, nurture and future" to the world. 

斯肯结合展馆的⽣态设计和展馆⾯向可持续未来的⽴⾜点,通过馆内实时数据和⽓象数据监测技术,以游戏和影像展示的形式,为其数字⼴场创作了⼀系列趣味性的数字化互动体验。

Based on the ecological design and the sustainable future of the exhibition hall, we have created a series of interesting digital interactive experiences for its Digital Plaza in the form of games and video display through the realtime data and meteorological data monitoring technology in the exhibition hall.

- 获奖作品-【 VEGA DIGITAL AWARDS】



City Energy 城市能源展示中心 · 新加坡

Singapore - City Energy Exp Centre

新能源智能家居的革新体验

Innovative experience of new energy smart home

City Energy 自1861年以来,作为可持续发展驱动型管道煤气供应商,今年开展城市能源可持续发展实践。斯肯洞察与思考新能源领域商业模式创新,提供数字化策略设计,希望人们对City Energy的产品、服务和流程有更多的了解。

City Energy, a sustainability-driven piped gas supplier since 1861, is carrying out urban energy sustainability practices this year. Scan insight and thinking about business model innovation in the new energy sector, providing digital strategy design, wants people to know more about City Energy's products, services and processes.


森大集团数字终端全案 · 海外

SUNDA Overseas Building Materials Business Centre

Full digital terminal experience

不分国界的数字终端,跨越8000公里的创新销售体验

Digital terminals without borders and innovative sales experience spanning 8000 kilometers

数字化创新体验赋能,为品牌深耕东、西非市场家居整装生态市场开拓全新样貌。以数字化提升用户体验,全面覆盖终端,提高市场转化效率与营收。

Digital innovation experience empowerment, for the brand to deepen the East and West Africa market home furnishing whole ecological market to develop a new look. To digitally enhance user experience, fully cover the terminal and improve market conversion efficiency and revenue. 


凯德置地 新加坡杭州科技园 · 杭州

CapitaLand· Singapore- Hangzhou Science & Technology Park Commercial Property Diverse Experience Centre

新型商业地产的多元体验中心

Multi-experience center of new commercial real estate.

凯德旗下综合产业园区新加坡杭州科技园三期,为各类企业及社群搭建灵活多样的工作和社交空间。元创中心(Alpha Center)将作为元创公园展示中心,旨在传递多元文化,构建跨国资源共享体系,搭建经济文化交融的桥梁。

CapitaLand's integrated industrial park, Phase III of Singapore Hangzhou Science and Technology Park, provides a flexible and diverse work and social space for all types of companies and communities. The Alpha Center will serve as the showcase of the Park, aiming to convey the diversity of cultures, build a system for sharing resources across borders and build a bridge for economic and cultural integration. 


雷士全屋照明NVC · 广东惠州

NVC Whole House Lighting  Huizhou, Guangdong

一份来自雷士全屋光环境,数字化的焕新指南 

A digital rejuvenation guide from NVC all-room lighting environment. 

雷士照明从单品向整体解决方案转型,雷士照明全屋照明首次亮相终端。斯肯互动为品牌展开数字化智能展厅交互体验设计,打造全屋光环境虚拟样板体验间,集合展示全国门店的优秀方案,让进店客户对健康智慧光环境有直观的体验。300平方米门店可实现3000平米门店的展销效果。

Rexair Lighting has transformed from a single product to an overall solution. Rexair Lighting's whole-house lighting has made its debut at the terminal for the first time. THINKING Interactive launched the interactive experience design of digital intelligent exhibition hall for the brand, created a virtual prototype experience room of the whole room lighting environment, and displayed the excellent solutions of the national stores, so that customers entering the store can have an intuitive experience of the healthy intelligent lighting environment. The 300-square-meter store can achieve the exhibition effect of 3000-square-meter store.

自佛山市设立雷士全屋照明营销试点,门店成交率得到大幅提高, 客单值平均达到2万元-5万元,远超传统照明产品4000元一8000元的销售水平。

Since the establishment of the NVC All-house Lighting Marketing Pilot in Foshan, the turnover rate of the stores has been greatly improved, with the average customer order value of 20000 yuan to 50000 yuan, far exceeding the sales level of traditional lighting products of 4000 yuan to 8000 yuan.


欧派橱柜工艺数字化 · CG创意广告

OPPEIN Digitalization of cabinetry process·CG Creative Ads

用户价值第一 

User value first

欧派橱柜品牌升级站位到「定制中国好厨房」,高颜衣柜,以及旗下子品牌欧铂丽同步品牌升级,产品升级后,新的工艺进化更需要重新推广给消费者,斯肯实施到具体品牌产品迭代的工艺策略上,为欧派橱柜、高颜衣柜,以及旗下子品牌欧铂丽,提供深度产品数字化传播解决方案。

cabinet brand upgrade stand to "customize China's good kitchen", after the product upgrade, the new process evolution more need to re-promote to consumers, Scan Interactive implemented to the specific brand product iteration of the process strategy, Opie cabinet process digital communication solutions. 


诺贝尔瓷砖 · 2022冬奥会 CG创意广告

NABEL CERAMI CTILES·Beijing Winter Olympics·CG Creative Ads

挣脱固有视觉思维; 想象力,无价

Break away from inherent visual thinking Imagination, priceless

诺贝尔瓷砖作为北京2022年冬奥会官方瓷砖供应商,以“科技创新助力冬奥”,斯肯将冬奥IP融入诺贝尔的品牌核心理念,打造系列创意短片,强化高端品牌形象以及体育精神的链接。

As the official tile supplier of the Beijing 2022 Winter Olympic Games, Nobel Tile is helping the Winter Olympics with technological innovation,THINKING has integrated the Winter Olympics IP into Noble's core brand concept and created a series of creative short films to reinforce the link between the premium brand image and the spirit of sport. 


      创新的力量摧枯拉朽      

      We're on our way      



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    THINKING斯肯互动

    THINKING斯肯互动

    广东 广州

    海珠区琶洲中洲中心南塔C座3012