知家DTC海外版官网上线 开启企业服务第二增长曲线
近期，知家DTC海外版官网1.0上线，即将面向中国以外的市场进行推广。这标志着我们将开启DTC全球战略，加强海内外品牌的互动交流，为国内DTC营销业务开启第二增长曲线。同时，这也将为全球DTC理论带来更多完善与补充。
众所周知，随着中国消费者经济水平的提高，庞大的市场规模吸引了越来越多的海外品牌探寻“品牌中国化”，尤其是在高等教育、B2B专业服务、快速消费品、旅游业等领域，中国市场具有巨大的需求潜力。
尽管中国市场的潜力巨大，拥有庞大的潜力用户群体，配套体系也相对完善，但复杂的市场结构、政策法规、文化氛围，却常常使一些优质海外品牌陷入被动，面对快速变化的市场时，无法及时做出决策调整，本土化的操作难度较大。针对这一痛点，知家DTC将为海外客户提供产品定位、品类细分、目标消费者和传播环境的诊断调研，凭借本土化的运营优势，为品牌在GoToMarket前就做好充足的准备。
知家DTC海外官网部分截图
近期，伴随AIGC相关技术火爆全球，国内的内容与电商行业将迎来第二个黄金期。虽然微信、微博、抖音、小红书等渠道都能给品牌带来更便利的推广，但如何利用他们提高销售转化率也是一门学问。
知家DTC在国内用户行为研究、创意内容生产、媒介策略等层面拥有8年专业服务经验，沉淀了独创的双环增长方法论，可以为国际客户搭建与中国消费者之间沟通的桥梁。选择好的合作伙伴，是成功的开始。知家DTC将成为您开拓中国市场的优先选择。
知家海外业务介绍
DTC整合营销 DTC integrated marketing services
Work with disparate data sources, generate relevant insights, and derive a rich fact base to support all key business decisions.
Apply advanced analytics to marketing mix modeling and media planning.
One-stop service for DTC marketing strategy and campaigns.
Support your digital transformation, delivering digital strategy advice, digital team structure, and omnichannel customer experience best practices.
Integrate internal and external media resources, providing the service of co-branding, content co-creation with influencers, and other business cooperation.
社交媒体及红人营销 Social media and influencer marketing
Devise a systematical social media & content marketing plan to build your brand presence and drive sales.
Social media account creation and operation.
Provide brand logo & slogan, copywriting & graphic KV, brand advertising content design.
Brand IP incubation and creation.
Influencer marketing
Achieve user growth through creative and differentiated content production and event marketing.
Provide high-level brand guidelines to a key opinion leader (KOL) or key opinion customer (KOC) who owns content creation.
Leverage hot topics to seize the traffic of social media platforms and achieve a viral proliferation effect.
直播电商 Live e-commerce services
Accelerating conversion：
Experiment with a regular schedule of live events.
Plan and develop content for livestreams, including storylines, scripts, and hosts or influencers.
Track performance of livestreams with key performance indicators (KPIs) in place for numbers of views, conversion rates, and best-selling products.
Improve livestream performance using real-time predictive analytics to derive insights into audiences, content, products, formats, hosts, and timing.
Improving brand appeal and differentiation：
Integrate tech innovations such as Introducing a virtual avatar、augmented and virtual reality into livestreams.
用户关系经营 User relationship management service
Based on AARRR Pirate Metrics, optimize each stage of the funnel, to focus on the right acquisition channels, boost retention, speed up activation, launch successful referral programs, etc.
Segment users with different values, create a smooth customer journey：
1) nurturing the product qualified leads (PQLs).
2) developing strong relationships with the active users.
3) converting active users into key opinion consumers.
4) turning power users into brand ambassador.
Based on WeChat and other social media platforms, managing and improving customer lifetime value (CLV) to consolidate future revenue streams, and growth.
KOC/KOL cultivation
Based on third-party data management platforms, analyze user data, complete user stratification, and provide business decisions.
知家DTC海外官网网址：http://en.zoomedia.com.cn/
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