2023 The One Show获奖名单公布,Apple摘获全场大奖
2023 纽约国际创意周 Creative Week 于 5 月 15 日至 19 日成功举办,2023 The One Show 国际创意奖、第 102 届 ADC 年度设计大奖、Young Ones 国际青年创意竞赛和 TDC69 字体设计大奖的最高荣誉获奖得主悉数揭晓!
2023 The One Show 国际创意奖颁奖典礼于 5 月 19 日举办了盛大的 50 周年庆典,为纽约国际创意周 Creative Week 画上了圆满的句号。Apple London 和 Apple Cupertino 凭借“The Greatest”夺得 2023 The One Show Best of Show 全场大奖,并成为 Best of Discipline in Brand-Side/In-House 年度最佳品牌内部创意团队!
2023 The One Show 全场大奖获奖作品:“The Greatest” by Apple
“The Greatest”是为 2022 年 12 月 3 日国际残疾人日制作的影片,展现了品牌对于为残障人士打造无障碍环境的关心与承诺。这支作品还获得 1 项最佳类别奖,5 支金铅笔奖(其中 3 支是 Brand-Side/In-House 品牌方内部类,还有 2 支分别是 Film & Video 视频类和 Music & Sound Craft 音效类),并在 Moving Image Craft & Production 移动影像工艺类别获得 1 支银铅笔奖。
BBDO Canada Toronto 也收获了一个精彩的夜晚,被评为 2023 The One Show Agency of the Year 年度最佳代理商,凭借与 TA2 Sound + Music Toronto 合作的为 Muskrat Magazine 所作的作品“Missing Matoaka”,赢得了两项最佳类别奖(Experiential & Immersive 体验和沉浸式类以及 Radio & Audio 广播音频类),并获得了 9 支金铅笔奖、2 支银铅笔奖、3 项铜铅笔奖和 2 项佳作奖。
对于 The One Show 庆祝 50 周年,The One Club 主席兼 72andSunny 创始人 Glenn Cole 表示:“在这个行业,如果走过了 50 年后仍然具有意义,那你就是在做正确的事情。 我很高兴 The One Show 在 50 岁时变得更加意义非凡,但最让我自豪的是,我们坚持做一个致力于将创收都反哺于改善行业的非营利组织。 让我们期待百年盛典吧!”
2023 The One Show 国际创意奖金铅笔奖获奖作品
“I Will Always Be Me” by VMLY&R New York for Dell Technologies and Intel;
“McEnroe Vs. McEnroe” by FCB New York for AB InBev/Michelob ULTRA;
“The Last Photo” by adam&eveDDB for CALM + ITV.
在全球范围内,FCB New York 以 11 支的记录成为赢得最多金铅笔奖的机构,其中 10 支是代表 AB InBev/Michelob ULTRA 创作的“McEnroe vs McEnroe”所获,这也是今年获得金铅笔奖最多的作品,1 支是与 Wave Studios 合作的 Spotify 广告“A Song For Every CMO - Mastercard”获得的。
2023 The One Show 国际创意奖共有来自 69 个国家及地区的 20166 件作品参赛,最终来自 54 个国家和地区的机构、工作室、品牌、制作公司和设计师们获得了 210 支金铅笔奖、200 支银铅笔奖、238 支铜铅笔奖和 1172 项佳作奖。
基于参赛者获奖数量进行积分排名,2023 The One Show 国际创意奖特别奖项获奖名单如下:
GREEN PENCIL
“Vehicle of Change”NORD DDB Stockholm/Camp David Stockholm/House Agency Stockholm
PENTA PENCIL
FCB
VML&YR Kansas City/Spark Foundry New York/Ketchum Chicago
FUSION PENCIL
“See My Skin”
Edelman New York/Mindshare New York
SDG PENCIL
“Data Tienda”
DDB Mexico Mexico City/Estudios Machina Bogotá/LaDoble Mexico City
年度最佳代理商
AGENCY OF THE YEAR
BBDO Canada Toronto
年度最佳独立代理商
INDEPENDENT AGENCY OF THE YEAR
Wieden+Kennedy Portland
年度最佳品牌内部创意团队
BRAND-SIDE AGENCY OF THE YEAR
Apple Cupertino
年度最佳制作公司
PRODUCTION COMPANY OF THE YEAR
Smuggler New York
年度最佳客户
CLIENT OF THE YEAR
AB InBEV
年度最佳音乐制作公司
MUSIC & SOUND COMPANY OF THE YEAR
TA2 Sound+Music Toronto
年度最佳创意控股公司
CREATIVE HOLDING COMPANY OF THE YEAR
Omnicom
年度最佳代理商集团
NETWORK OF THE YEAR
Ogilvy
年度最佳品牌
BRAND OF THE YEAR
Apple
年度最佳非盈利品牌
NON-PROFIT CLIENT OF THE YEAR
Grupo Estratégico PAE
基于参赛者获奖数量进行积分排名,2023 The One Show 国际创意奖最佳类别奖 Best of Discipline 获奖名单如下。
2023 The One Show 国际创意奖 Best of Discipline 获奖作品
“Missing Matoaka” by BBDO Toronto and TA2 Sound + Music for Muskrat Magazine;
“Clash From The Past” by Wieden+Kennedy for Supercell/Clash of Clans;
and “The Innocent Eyes” by Ogilvy Group Thailandfor Voiz.
THE ONE SHOW Best of Discipline 获奖名单
Brand-Side/In-House: Apple London “The Greatest” for Apple
Branded Entertainment: BETC Paris “Gender Swap” for Women in Games
Creative Effectiveness: The Monkeys Sydney with Collider Sydney “The First Digital Nation” for The Government of Tuvalu
Creative Use of Data: DDB Mexico Mexico City with Estudios Machina Bogotá and LaDoble Mexico City “Data Tienda” for Gahr WeCapital
Cultural Driver: Ogilvy Honduras Tegucigalpa with 14 at Centro LATAM Tegucigalpa “Morning After Island” for Grupo Estratégico PAE
Design: DDB Chicago with adam&eveDDB London, NORD DDB CPH Copenhagen and Molson Coors“Chillboards” for Coors Light
Direct Marketing: Accenture Song with Walker Santa Monica and The Mill New York “Less Talk, More Bitcoin” for Coinbase
Experiential & Immersive: BBDO Canada Toronto with TA2 Sound + Music Toronto “Missing Matoaka” for Muskrat Magazine
Film & Video: Ogilvy Group Thailand Bangkok with Factory01 Bangkok “The Innocent Eyes” for Monde Nissin/Voiz
Gaming: Wieden+Kennedy Portland with Spark & Riot New York “Clash from the Past” for Supercell/Clash of Clans
Health & Wellness: McCann Stockholm with McCann Workgroup London “Eat a Swede” for The Swedish Food Federation
Integrated: Squarespace New York with Q Department New York, Smuggler New York and Final Cut New York "The Singularity” for Squarespace
Interactive & Mobile Craft: Performance Art Toronto “The Black Elevation Map” for Black & Abroad
Interactive, Online & Mobile: Virtue Copenhagen “Backup Ukraine” for Polycam, Unesco, and Blue Shield
IP & Product Design: Weber Shandwick Paris with McCann Paris and Mediabrand Paris “Turnstile Turbines” for Iberdrola
Moving Image Craft & Production: TBWA\Media Arts Lab Los Angeles with Blacksmith New York and MJZ “Share the Joy” for Apple
Music & Sound Craft: Apple “Rihanna - Stay” for Apple Music
Out of Home: TBWA\Media Arts Lab Los Angeles with OMD “Public Displays of Encouragement” for Apple
Pharma: Area 23 New York with Dalmation Cow Los Angeles and Blind Pig London “Eyedar” for Horizon Therapeutics
Print & Promotional: Impact BBDO Dubai with Impact BBDO Beirut and DejaVu Dubai “The Elections Edition” for An Nahar Newspaper
Public Relations: Ogilvy Honduras Tegucigalpa with 14 at Centro LATAM Tegucigalpa “Morning After Island” for Grupo Estratégico PAE
Radio & Audio: BBDO Canada Toronto with TA2 Sound + Music Toronto “Missing Matoaka” for Muskrat Magazine
Social Media: TBWA\Juice Beijing with TBWA\Bolt Shanghai, Filmate Productions Shanghai and Real Good Studio New York “BMW: Nothing But Sheer Joy” for BMW
亚太范围内,来自 11 个国家和地区的代理商、工作室和品牌在 The One Show 2023 中斩获 17 支金铅笔奖、17 支银铅笔奖、18 支铜铅笔奖和 116 项佳作奖,包括中国内地及港澳台地区、印度、印度尼西亚、日本、菲律宾、新加坡、韩国、泰国和越南。
Ogilvy Group Thailand Bangkok 共获得了六支金铅笔奖。 其中包括代表 Monde Nissin/Volz 的作品“The Innocent Eyes”获得五项金奖,另一项来自为 Dairy Plus Co./Dutchie 创作的作品。
THE ONE SHOW 亚太地区金铅笔获奖名单
中国内地及港澳台地区
Cheil Hong Kong with Cheil PengTai Beijing “Quest for Dyslexia” for Samsung in Gaming, Mobile Gaming
Dentsu Creative Hong Kong “Critical Core” for Game to Grow/Critical Core Tabletop RPG Game in Gaming, Use of Gaming as a Tool
TBWA\Juice Beijing with TBWA\BOLT Shanghai, Filmate Productions Shanghai, and Real Good Studio New York “BMW: Nothing But Sheer Joy” for BMW in Social Media, Social Channel - Multi-Platform
印度地区
DDB Mudra Group Mumbai “A Silent Frown” for Charlie Chaplin Foundation in Design, Editorial - Books
Leo Burnett India Mumbai with Offroad Films Mumbai “The Missing Chapter” for P&G Whisper, Integrated, Integrated Campaign
Leo Burnett India Mumbai with Offroad Films Mumbai “The Missing Chapter” for P&G Whisper, Out of Home, Craft - Art Direction
日本地区
The Nippon Foundation with Shibuya Ward, Daiwa House Industry Co., and Toto Ltd. “The Tokyo Toilet” for The Nippon Foundation in Design, Spatial Design - Architecture
Dentsu Tokyo “Beautiful Mutations” for The Ad Museum Tokyo/Yoshida Hideo Memorial Foundation in Design, Posters - Series
Dentsu Tokyo with Tone Up Corp. Tokyo “Walk, Walk” for Dentsu Advertising Awards 75th Anniversary in Design, Craft - Art Direction
(tsuzuku) Tokyo with Dentsu Tokyo, Uedake Tokyo, and Dentsu Craft Tokyo “Suntory Tennensui Endless Dawn” for Suntory Holdings Limited in Interactive & Mobile Craft, Visual Craft - Visual Effects
泰国地区
Ogilvy Group Thailand Bangkok with Factory01 Bangkok “The Innocent Eyes” for Monde Nissin / Voiz in Film & Video, Television & VOD - 31-60 Seconds - Series
Ogilvy Group Thailand Bangkok with Factory01 Bangkok “Left and Right” for Monde Nissin / Voiz in Film & Video, Television & VOD - 31-60 Seconds - Single
Ogilvy Group Thailand Bangkok with Factory01 Bangkok “The Battle” for Monde Nissin / Voiz in Film & Video, Television & VOD - 31-60 Seconds - Single
Ogilvy Group Thailand Bangkok with Factory01 Bangkok “The Eyes” for Monde Nissin / Voiz in Film & Video, Television & VOD - 31-60 Seconds - Single
Ogilvy Group Thailand Bangkok with Suneta House Bangkok “Love Your Gut” for Dairy Plus Co., Ltd./Dutchie in Branded Entertainment, Long Form Video - Single
Ogilvy Group Thailand Bangkok with Factory01 Bangkok “Contact Lens” for Monde Nissin / Voiz in Film & Video, Television & VOD - 31-60 Seconds - Single
查看 THE ONE SHOW 获奖名单
The One Club 首席执行官 Kevin Swanepoel 表示:“The One Show 刚刚走过 50 周年,我们不断努力突破界限,坚守一致的原则的信念,今后也会随着行业的发展而不断提升。”
查看 The One Show 获奖作品 Showcase 可至:https://www.oneclub.org/theoneshow/showcase/
转载请在文章开头和结尾显眼处标注:作者、出处和链接。不按规范转载侵权必究。
未经授权严禁转载,授权事宜请联系作者本人,侵权必究。
本文禁止转载,侵权必究。
授权事宜请至数英微信公众号(ID: digitaling) 后台授权,侵权必究。
评论
评论
推荐评论
暂无评论哦,快来评论一下吧!
全部评论(0条)