Rogier Bikker受邀做客《上海站》播客

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举报 2023-07-20

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为何中国今年在戛纳国际创意节表现平平？是作品质量不尽如人意，还是中国对打入国际舞台不再充满热情？Media.Monks大中华区董事总经理Rogier Bikker受邀做客新一期《ShanghaiZhan上海站》播客访谈，分享对于这一话题的独到见解。

Why was China almost a no-show at the Cannes Lions Festival of Creativity this year? Is it the quality of the work, or is it because China is no longer interested in participating on the global stage? Having just returned from the Cannes Lions, Rogier Bikker, Managing Director of Media.Monks Greater China, was invited to join in the latest episode of ShanghaiZhan to give his unique perspective.

在这期播客中，Rogier探讨了戛纳国际创意节对行业的重要性，及其能否为广告商和代理机构带来实际利益。他还聊到AIGC对戛纳的影响以及中国在戛纳的表现，并分享了本次戛纳中他最喜爱的广告。

Rogier discussed the significance of the Cannes Lions to the industry and its potential benefits for advertisers and agencies. He also talked about AIGC's impacts on the Cannes Lions and how China performed on the festival, and shared his favorite campaigns.

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