X Social Group wins MarTech Insight Award by iPinYou
Cow & Gate won Best AI Application in Marketing Technology with Cow & Gate Marketing Campaign 2018 in the debut MarTech Insight Awards Ceremony organized by iPinYou with X Social Group, recognizing distinguished marketing campaigns that incorporated Marketing Technology.
X Social Group winning Best AI Application in Marketing Technology with Cow & Gate Marketing Campaign 2018 (Photo credit: iPinYou)
iPinYou was established in 2008 and is one of the leading AI business solution platforms equipped with cutting-edge big data and AI technologies. Data Intelligence: China MarTech Conference 2018 & MarTech Insight Awards Ceremony was held grandly in Shanghai on 18 December 2018, recognizing industry leading companies and marketing campaigns that have demonstrated innovation and incorporated the latest marketing technologies for excellent marketing outcomes.
iPinYou kick-started the first edition of MarTech Insight Awards by presenting 4 awards, including Best Leader in Marketing Technology, Best Intelligent Data Management, Best AI Application in Marketing Technology and Best ROI – Digital. The awards were deliberated by a group of panel judges comprising of experts and senior practitioners of Big Data and Marketing Technology, honoring outstanding marketing campaigns and industry leaders embracing digital transformation.
Cow & Gate has been dedicating to expanding its digital influence and optimizing targeting through Artificial Intelligence. By integrating CTR Prediction System and Optimization Technology powered by Artificial Intelligence with their existing Data Management Platform, Cow & Gate was able to gain valuable user data by raising core audience reach by 40%. The incorporation of technology in their marketing efforts has brought about outstanding marketing outcomes leading to this the well-deserved honor.
Being its media partner, X Social Group is proud to witness the success of Cow & Gate in the MarTech arena and will continue to work closely with our clients in the future through digital transformation for realizing the clients’ business visions and achieving unprecedented success.
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