Media.Monks荣获金瞳奖金奖及银奖

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举报 2023-09-25

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9月23日晚，2023金瞳奖内容盛典暨颁奖典礼于北京顺利举办。此次，Media.Monks摩课士凭借《极越汽车机器人三里屯体验中心数字体验——唤醒数字共生体》及《Moxy宇宙，创世开玩》斩获金奖、银奖及入围奖等多个奖项。

The 2023 China Content Marketing Awards (CCMA) ceremony was successfully held on 23rd September. With outstanding marketing cases JIYUE Robocar Experience Center’s Digital Experience——Step into a New World, with the ROBO AVATAR and Moxy Universe, Play Beyond, Media.Monks won several prizes including a gold, a silver, and two finalists.

极越ROBOVERSE体验中心 JIYUE Experience Center

Media.Monks摩课士与极越共同打造了位于北京三里屯的极越ROBOVERSE体验中心，为用户打造线上到线下再返回线上的闭环沉浸式体验，从体验感上模糊现实与数字世界的界限，同时数据也将积极回传帮助品牌吸取消费者意见，取得目标消费者洞察，从而更好地提升品牌体验。

Media.Monks and JIYUE jointly created the "ROBOVERSE" JIYUE Experience Center at Beijing Sanlitun, which offers users an engaging online-to-offline experience. By blurring the lines between reality and the digital world, "ROBOVERSE" JIYUE Experience Center makes visitors part of the experience providing valuable data to JIYUE and making themselves feel more connected with the brand's story.

Moxy宇宙，创世开玩 Moxy Universe, Play Beyond

《Moxy宇宙，创世开玩》是由Media.Monks摩课士为Moxy酒店在亚太地区推出的全新品牌广告，混合现实与AR技术，打破虚拟与现实次元壁，为旅行者打造增强现实体验。在Moxy宇宙中，旅行者能够无拘无束，自由表达自我，建立专属虚拟形象，并与自己的虚拟形象在酒店的柜台、酒吧、健身房等各个角落进行线下互动，获得别样精彩的入住体验。

Moxy Hotels launched the innovation campaign Moxy Universe, Play Beyond, which leverages the possibilities of mixed reality into a kind of augmented reality experience in Asia Pacific by Media.Monks. With Moxy Universe, people can freely express themselves, create their avatars, and interact with them offline at various places such as check-in counters, bars, and gyms, creating their own experiences.

感谢金瞳奖对Media.Monks摩课士的认可。作为科技先导数字至上的数字创意代理商，Media.Monks摩课士将继续用科技、创意和数字手段赋能传播。

Thanks for the recognition of CCMA for Media.Monks. As an outstanding digital-first creative agency, Media.Monks will remain committed to leveraging its exceptional creativity, technical and digital prowess to unlock growth in communication.

关于金瞳奖

About CCMA

金瞳奖是中国知名创意与营销奖项，旨在对内容营销领域进行商业价值认定。自2011年开创以来，金瞳奖从始至终坚持以内容为本源，以各类媒介及内容创意为维度，全方位地呈现不同媒介所涉及的不同的内容营销模式。

China Content Marketing Awards (CCMA) is a prestigious event celebrating advertising, marketing, and digital content in China, aiming to acknowledge commercial value in the field of content marketing. Since its inception in 2011, CCMA has consistently adhered to the principle of valuing content, using various mediums and content creativity as dimensions, comprehensively presenting diverse content marketing models involved in different media.

更多信息，请访问金瞳奖公众号。

For more information, please visit CCMA's official WeChat account.

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