职位描述 Job Description
Strategic Intention
• Develop strategic solutions to meet progressive client’s needs for brands CORE COMPETENCIES
• Strategic Agility with proactiveness and quest for effective marketing and communication solutions
o Develop strategic directions that lead creative teams to solutions that delight the client whilst establishing performance metrics for our solutions and measure these to prove their effectiveness
o Create compelling presentations through frameworks and visual storytelling to sell-in strategy and creative with passion and clarity
• Digital Savvy
o Understand of China’s digital eco-system and curious to learn more
o Have skills in developing social strategy and content strategy
• Collaboration Skills o Work seamlessly with internal/external team to build value
o Build healthy and sustainable relationship with client
• Intellectual leadership
o Contribute to thought leadership subject matters and actively participate in building up the agency’s thought leadership in health and wellness industry
o Support leadership teams to build up the planning culture in the whole agency
SCOPE AND IMPACT OF JOB
Lead the development of strategy proposals to satisfy existing client or win new business needs, as well as elevate the quality of creative capabilities
REQUIRED KNOWLEDGE AND EXPERIENCE Education and Experience:
• Bachelor’s or above degree
• 5 years or above experience in an advertising agency, consultancy, consultancy, market research agency, etc. Skills, Knowledge and Abilities: • Have and can articulate a strong POV
• Willing to learn market new trends and skills
• Proficiency in both Chinese and English
• Skilled in tools like PowerPoint, keynote, etc. to build compelling presentations to influence key stakeholders Other (license/certification):
