在越南,大家的夜生活十分的丰富。然而,当地的人们并没有把24小时营业的麦当劳作为一种选择来满足他们深夜的饥饿感;相反,他们选择吃街头食品和小贩食品摊位。在他们的认知当中,宵夜就等同于街边小吃,而且这种认知根深蒂固。
所以,这一组海报是为了告诉那些“夜猫子”,提醒他们:你们最喜爱的麦当劳,晚上也是通宵营业的!
因此,李奥贝纳为越南麦当劳设计了一组平面海报,这一组海报里出现了 3 种夜行动物,并巧妙的把这3种夜行动物的眼睛融入到麦当劳的标志当中。在海报中出现的是哪 3 种夜行动物,大家看出来了吗?
现在来揭晓答案:小浣熊、猫头鹰和蝙蝠。
Credits
Advertising Agency: Leo Burnett, Colombo, Sri Lanka, Leo Burnett Vietnam
Chief Creative Officer: Ransley Burrows
Chief Executive Officer: Sanjay Chaudhari
Senior Creative Director: Athula Kathriarachchi
Creative Group Head: Malaka Samith
Art Director: Ajantha Kumara
Illustrator: Chathuranga Gamage
Account Executive: Falul Hallaj
Chief Executive Officer: Lukasz Roszczyc
Executive Creative Director: Paolo Garcia
Creative Director: Chandu Rajapreyar
General Manager: Kate Bayona-Garcia
Art Director: Kit Huynh
Final Artist: Quoc Nguyen
Account Director: Thuy Pham
Account Executive: Long Le
General Manager Starcom: Vineeth Dhruvan
Media Planner: Ha Vu
Media Planner: An Ngoc Nguyen
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