明日世界之旅 -舍弗勒上海安亭展厅-
在明日世界中‘驰骋未来’
舍弗勒上海安亭展厅
Drive Tomorrow Forward
Schaeffler Showroom Shanghai
作为拥有专业经验和深厚历史的家族企业，舍弗勒集团（Schaeffler）积极活跃在汽车制造、工业制造和航空航天领域，并且通过其卓越的技术几乎成为全球所有汽车制造商和供应商可靠的合作伙伴。2018年，VAVE协同安宝示（Ambrosius）有幸受托将安亭产品展厅改造为舍弗勒的创意展厅。
As a rich historical family company with excellent products and solutions, Schaeffler group is active in the automotive, industrial and aerospace industries, and has become a reliable global Automotive and Industrial supplier through its outstanding technology. In 2018, VAVE teamed with Ambrosius to turn the Anting product showroom into a creative Schaeffler's showroom.
我们的世界正在高速运转，不断进步。VAVE结合“未来机动性”(Mobility For Tomorrow)的发展方向和四大核心区域，以现代感的设计体现出舍弗勒的创新精神。
Our world today is progressing at a high speed. VAVE combines the development direction of "Mobility for Tomorrow" and the four core areas, reflecting the innovative spirit of Schaeffler with a modern design.
我们利用互动化的空间设计提高参与观众、体验空间和内容载体之间的联动性，提升品牌形象。通过提高参与感完善观众对于品牌理念和产品的认知度。在450平圆柱形体量的空间中沿梯而上，观者将进入VAVE与舍弗勒精心准备的明日世界之旅。
We used interactive space design to enhance the coherence between participants, experience space and content. Trying to enhance Sheaffler's branding. Improve the audience's awareness of the brand value and products by increasing participation. Walking up the steps in a 450-sqm cylindrical space, the visitors can join in the journey of 'Tomorrowland' by VAVE and Schaeffler.
WELCOME
作为展厅的第一印象，入口也应该被规划为展示内容的一部分。接待处墙面设置LED滚动屏，用充满科技感的方式邀请观众“步入未来”。
As a first impression of the exhibition hall, the entrance should also be planned as part of the display. The wall of the reception is equipped with LED scroll screen, inviting the participants to "Step Into the Future" technologically.
明日之钥
Key to tomorrow
作为一段旅程的开始，入口处纯白色的背景配上简洁的一行“Mobility for tomorrow”点明主题，同时勾起观众好奇心。
At the begining of the journey, the plain white background at the entrance is highlighted by a simple line "Mobility for tomorrow" to point out the theme and arouse the curiosity of the audience.
沿阶而上，展现在参观者眼中的是开放式的展示空间。空间采用模块化元素提高展示统一性，营造出干净利落的未来科技感。
Walking up the steps, visitors can see an open exhibition space with modular elements, which are used to enhance spatial uniformity, creating a clear sense of future science and technology.
观者到达二层展示空间后即可沿环形展示廊道进行参观。廊道的一侧设置内层LCD与外层透明屏幕联动，可供观者查阅公司相关介绍，包括集团历史、大中华区简介。另一侧设置LCD移动屏幕与灯箱写真展示技术发展蓝图。
There is a circular exhibition corridor on the 2nd floor.
One side of this is an interactive screen with LCD and transparent screen, which allow visitors to know the company's information, including the history and the introduction of Greater China. The other side, LCD mobile screen and lightbox photo background illustrate the company's development blueprint.
未来探索
Exploration in tomorrow
观者在进入环形廊道的后半部分时到达参观旅程的下一章：未来探索。
In the left part of the corridor, the viewer enters into the next chapter: Exploration in Tomorrow.
在展示区块中内嵌幻影成像装置，演示与舍弗勒集团紧密相关的世界蓝图——智能生态系统（smart eco-system）。
A hologram device is embedded in the display block to demonstrate the world blueprintclosely related to the Schaeffler Group -- the smart eco-system.
紧随其后的是这一章节中的技术理论核心展示区域：能源链、环保驱动以及都市机动性。
It is followed by the core areas of technology theory presented in this chapter: Energy chain, Eco-friendly drives and Urban mobility.
架构基础
Foundation of tomorrow
顺梯直下，观众来到展厅的一层区域——“架构基础”展示区。展厅焦点中心停放着结合40多件舍弗勒产品和技术开发的"Glass Car"。
Straight down, visitors arrive at the first floor, "Foundation of Tomorrow" area. A Glass Car is laid out in the center, which combines with more than 40 Schaeffler products and technologies.
LED矩阵式屏幕组合成网格式的数字天穹。直达天穹的几面LED竖屏环绕其周，配合LED Floor一同变换影像，创造充满科技感的沉浸氛围。
LED matrix screens are combined into a digital sky doom in mesh format. The Glass Car under it is surrounded by LED vertical screens, which are directly to the doom. These devices are cooperate with the LED floor to transform the image, creating an immersive atmosphere of science and technology.
舍弗勒工业产品模块展台错落放置在LED竖屏间。
Schaeffler industrial modules stand between LED vertical screens.
过去与现在与未来相互嵌套、影响。一场完整的展示旅程以“成为未来的一部分”（Be a part of tomorrow）结束。
Past, present and future are influenced by each other. Together we drive tomorrow forward, a whole tour ends with "Be a part of tomorrow."
客户：舍弗勒上海
主题：驰骋未来
面积：450 平方米
创意：VAVE Studio
设计：VAVE Studio
搭建：安宝示
Client: Schaeffler Group Greater China
Theme: Drive Tomorrow Forward
Size: 450 sqm
Concept: VAVE Studio
Design: VAVE Studio
Construction: Ambrosius
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