Never Lost
字幕来源：开眼Eyepetizer
疫情当前，社交媒体Facebook发布了一支鼓舞人心的温暖广告《We're never lost if we can find each other.》，推出新冠疫情专题互助网站，为受疫情影响的人提供帮助。
片中剪辑了疫情期间空荡的街道、剧院、地铁站、电影院等公共场所，对比疫情期间仍然坚守岗位的医护人员、交警以及居家隔离中的普通民众，清冷的场景和感人的事迹形成鲜明反差，不断鼓舞着人们从疫情的伤痛中走出来。
该广告的素材来源于无数个真实用户自己拍摄的内容，最终剪辑而成。Facebook的互助平台将在澳大利亚、加拿大、法国、英国和美国启用，用户可以在该平台上向别人提供或寻求帮助，如杂货店送货或食品派送，以贡献个人的力量抗击疫情。该广告将在国家和地方广播以及数字广告频道上播出。
片中的台词来源于一位英国诗人的现代诗《People's Faces（人们的脸庞）》，以“脸庞”为线索，和脸书的“Face”一脉相承。一起来欣赏这段优美的诗词吧！
Kate Tempest - People's Faces （人们的脸庞）
It's coming to pass
My countries coming apart
The whole thing's becoming
Such a bumbling farceWas that a pivotal historical moment
We just went stumbling past?
Here we are
Dancing in the rumbling dark
So come a little closer
Give me something to grasp
Give me your beautiful, crumbling heartAnother disaster
Catharsis
Another half-discarded mirage
Another mask slipsI face off with the physical
My head's ringing from the love of the starsThere is too much pretence here
And too much depends on the fragile wages
And extortionate rents hereWe're working every dread day that is given us
Feeling like the person people meet
Really isn't us
Like we're going to buckle underneath the trouble
Like any minute now
The struggle's going to finish us
And then we smile at all our friendsIt's hard
We got our heads down and our hackles up
Our back's against the wall
I can feel you achingNone of this was written in stone
There is nothing we're forbidden to know
And I can feel things changingEven when I'm weak and I'm breaking
I'll stand weeping at the train station
'Cause I can see your facesThere is so much peace to be found in people's faces
I saw it roaring
I felt it clawing at my clothes like a grieving friend
It said"There are no new beginnings
Until everybody sees that the old ways need to end"
But it's hard to accept that we're all one and the same flesh
Given the rampant divisions between oppressor and oppressed
But we are thoughMore empathy
Less greed
More respectAll I've got to say has already been said
I mean, you heard it from yourself
When you were lying in your bed and couldn't sleep
Thinking couldn't we be doing this
Differently?I'm listening to every little whisper in the distance singing hymns
And I can
I can feel things
ChangingBut it's so hard
We got our heads down and our hackles up
Our back's against the wall
I can feel your heart racingNone of this was written in stone
The currents fast but the river moves slow
And I can feel things changingEven when I'm weak and I'm breaking
I stand weeping at the train station
'Cause I can see your faces
There is so much peace to be found in people's facesIt's not enough
To imagine we'll be happy, when we've got enough stuffAll this stuff is blocking us
I'm neat with no chaser
I'm all spirit but I'm sinkingBeause the days are not days but strange symptoms
This age is our age
But our age is rage sinking to beige
And yes our children are brave
But their mission is vagueNow I don't have the answers
But there are still things to sayI stare out at my city on another difficult day
And I scream inwardly
When will this changeI'm beginning to fade
But my sanity's saved, 'cause I can see your faces
My sanity's saved
'Cause I can see your facesIt's hard
We got our heads down and our hackles up
Our back's against the wall
I can feel your heart racing
None of this was written in stone
The current's fast but the river moves slow
And I can feel things changingEven when I'm weak and I'm breaking
I stand weeping at the train station
'Cause I can see your facesI love people's faces
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就像对待华与华那样？
感觉这个行业的出品分四种情况：
有创意但没用的特受追捧，仿佛大家都是艺术家而不是广告人；
没用也没创意的多如牛毛，但是没人愿意承认罢了；
有用但没创意的广告十恶不赦，「内行」对此嗤之以鼻，他们追求Big Idea，就像太监渴望皇位；
有创意也有用的产出属于家常便饭，毕竟贵圈的各位个个都身怀绝技，谁还没有神之一手呢
敢放到数英上，就要有被真实网友评点的觉悟，再擅长搞客情关系的Agency也不能幸免。
顺便一说，项目收尾时发到数英上的水文分两种，一种包装到位，一种干瘪无物，本文属于后者。
至于两者收到的待遇的差异，我个人看法是1是广告人有一大优点是会把平台给的资源能力当成个人的创作能力，2是上限是客户决定的
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喔，要玩“出马”这个一马当先敢为人先高手整顿带飞的节奏的概念
那么问题来了， 为什么要用“出马”今年是“马”年？产品是做“马”奶？品牌赞助了“马术”队？
品牌和“马”的关系是什么？——喔，是要请“马”龙
这就是先拍脑袋后擦屁股的代言人创意！（不接受反驳）
文案能写到程度，视频能拍得有梗就很不错了
不为难广告人，（为己方点赞）
但是，真要硬夸上分，也得接受和理解大家的不看好
（某奶品的巴黎奥运会代言人，大家夸的是品牌爸爸听劝玩梗的“态度”
可不是真夸“品牌找”代言人的眼光啊）
最后，马龙很棒，支持国家队
就这。哎！
记得下次慢点刷，更真实
1换14换乘通道是一个挺老的通道，里面的灯光也比较暗，
那天下班看到这个，蓝色和白色搭配真的很让人心情愉悦
不太懂广告，也不太懂评论区在吵什么，反正我看完这个记住了舒化清甜让人安心~
真是个让人从眼睛到心灵得到放松的好活呀！