每年大约有100只浣熊、20000只熊和1000多头犀牛被杀死,盗猎者贩卖它们的骨头、皮毛、象牙和角……
新冠疫情下,全球倡议公民居家隔离,世界自然基金会(WWF)携手创意代理商DDB(厄瓜多尔)在此期间发布了系列广告,针对“待在家中(Stay at home)”的洞察,为野生动物发声呼吁:它们也应该待在家里(They should be at home too)。
1
每年有550万动物被非法交易
Every year 5.5 million animals are illegally traded.
2
每年有1000头犀牛因贩卖犀角而被杀死
1000 rhinos are killed each year to traffic in their horns.
3
大约2万头熊被杀死,皮毛被贩卖
Around 20000 bears are killed to traffic their fur.
Credits
Advertising Agency: Paradais DDB, Guayaquil, Ecuador
Creative: Emilio Luna
Art: Jonathan Aguiar
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