维瓦尔第名曲《四季》重新演绎:让气候变化成为可听见的声音

举报 2019-11

如果用音乐展现气候的四季变化,它听起来会是什么样的? 

2019年11月,在音乐之都汉堡的易北爱乐音乐厅,北德广播易北爱乐乐团在首席指挥艾伦·吉尔伯特的指挥下,以崭新的形式向在场近千名观众演绎了重新改编的维瓦尔第《小提琴协奏曲“四季”》Four Seasons,并取名For Seasons。

For Seasons(“为了四季”)

这一次,他们将基于历史天气数据的算法应用于乐谱中,通过研究机构对环境气候所作出的科学数据,让人们感受过去几个世纪以来历经的气候变化。

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冰川融化、飓风洪水来袭、土地沙漠化、全球气温升高,鸟类和昆虫种类减少……极端天气的频发和自然世界温度的变化都在都在乐谱上得到了体现,和声结构也以四季分成了不同部分,甚至还用器乐模拟出了真实的鸟声、自然沉寂的声音。

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原有的Four Seasons经过改编后,失去了初始音乐的比例和平衡,不再是平静的音乐。北德广播易北爱乐乐团也希望通过音乐这一强大的世界语言和人们沟通,让气候变化成为可听见的声音,从情感角度让人们重新审视气候环境问题。

维瓦尔第名曲《四季》重新演绎:让气候变化成为可听见的声音

项目信息
品牌/广告主
NDR Elbphilharmonie Orchester

营销机构

Creative Agency 创意代理商
Jung von Matt AG

参与者

奖项荣誉

Cannes Lions
2021
Cannes Lions
Creative Data | Data Storytelling
Gold
Cannes Lions
2021
Cannes Lions
Radio & Audio | Corporate Purpose & Social Responsibility
Bronze
D&AD Awards
2020
D&AD Awards
Sound Design & Use of Music | Adapted Music
Graphite Pencil
NYF Advertising Awards
2020
NYF Advertising Awards
Audio/Radio | Craft | Music/Sound Design
Gold
NYF Advertising Awards
2020
NYF Advertising Awards
Positive World Impact | Public Service | Environment & Sustainability | Brand
Bronze
NYF Advertising Awards
2020
NYF Advertising Awards
Avant-Garde/Innovative | Avant-Garde/Innovative | Use of Data
Finalist
NYF Advertising Awards
2020
NYF Advertising Awards
Avant-Garde/Innovative | Avant-Garde/Innovative | Live Experience
Bronze
NYF Advertising Awards
2020
NYF Advertising Awards
Public Relations | Best Use | Environmental Effort
Finalist
NYF Advertising Awards
2020
NYF Advertising Awards
Audio/Radio | Best Use | Social/Environmental Good | Brand
Gold
NYF Advertising Awards
2020
NYF Advertising Awards
Artistry & Craft in Advertising | Branded Content/Entertainment | Best Use of Music
Gold
NYF Advertising Awards
2020
NYF Advertising Awards
Activation & Engagement | Best Use | Live Shows/Concerts/Festivals
Finalist
The One Show
2020
The One Show
Green Pencil
Green Pencil
The One Show
2020
The One Show
Experiential & Immersive | Craft | Use of Sound
Silver Pencil
The One Show
2020
The One Show
Experiential & Immersive | Events / Stunts / Competitions
Merit
The One Show
2020
The One Show
Creative Use of Data | Creative Use of Data | Storytelling
Best of Discipline
AD STARS
2020
AD STARS
Data Insights | Use of Data | Data Storytelling
Gold
AD STARS
2020
AD STARS
Radio & Audio | Sectors | Finance / Services / Entertainment & Leisure / Travel / Restaurants / Commercial Public Services / Pets
Grand Prix
AD STARS
2020
AD STARS
Green
Gold
 

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