纪念人类登月 50 周年,约翰·肯尼迪总统图书馆出了款 AR 游戏

举报 2019-07

为纪念人类登月 50 周年,约翰·肯尼迪总统图书馆与博物馆(The John F. Kennedy Presidential Library and Museum),携手创意代理商 Digitas 和制作公司 UNIT9,推出了一款 AR 应用 —— JFK Moonshot。

在 APP 中,不仅对阿波罗登月事件进行了全面回顾,包括视频、图片、音频资料,还尝试用 AR 增强实现技术还原经典景象,以直观、有趣、沉浸式的体验让人们感受人类科技发展的光辉历史。

纪念人类登月 50 周年,约翰·肯尼迪总统图书馆出了款 AR 游戏


JFK Moonshot


JFK's Moonshot : Then and Now(JFK 登月计划:过去与现在)

说起人类首次登月的由来,它不仅是人类探索空间的一次尝试,更是冷战时期美苏两国博弈的历史证明。50 年前美国正处于政治及经济还不稳定的状况,苏联在太空领域取得的成就也震惊了许多美国公民。

为此,时任美国总统的约翰·肯尼迪在莱斯大学发表载入史册的演讲:We Choose to Go to the Moon(《我们决定登月》),宣布要让美国人登上月球,并最终在 1969 年实现了登月梦。虽然他没有活着看到这件事发生,但却用美国的力量实现了将人送上月球并安全返回地球的壮举。

纪念人类登月 50 周年,约翰·肯尼迪总统图书馆出了款 AR 游戏

为真实还原历史场景,创意代理商 Digitas 采访了执行阿波罗 11号任务的第三位宇航员 Michael Collins。这款 APP 最大的特色,是对阿波罗登月事件的回顾完全按照现实时间展示,屏幕上一目了然显示出阿波罗飞船抵达月球所需的时间。

纪念人类登月50周年,约翰·肯尼迪总统图书馆出了款AR游戏

制作公司 UNIT9 团队运用最新 AR 技术,按照一比一的比例,在屏幕上复制出把阿波罗 11号飞船送入太空的火箭——Saturn V。

纪念人类登月 50 周年,约翰·肯尼迪总统图书馆出了款 AR 游戏
纪念人类登月 50 周年,约翰·肯尼迪总统图书馆出了款 AR 游戏
纪念人类登月 50 周年,约翰·肯尼迪总统图书馆出了款 AR 游戏

为了增强 APP 的交互性,还加入了游戏环节及排行榜功能:用户可以尝试各种任务,包括观察土星五号的零件拆解,测试推进器,或者模拟月球着陆。

纪念人类登月50周年,约翰·肯尼迪总统图书馆出了款AR游戏纪念人类登月50周年,约翰·肯尼迪总统图书馆出了款AR游戏纪念人类登月50周年,约翰·肯尼迪总统图书馆出了款AR游戏


Credit:

Advertiser: The John F. Kennedy Presidential Library and Museum
Creative Agency: Digitas Boston
Production House: UNIT9
Directors: JAKUB JAKUBOWSKI, DAVIDE BIANCA, YIFEI CHAI
Creative Director: DAVIDE BIANCA
Conception Creative Director: YIFEI CHAI
Film Director: JONATHAN PEARSON
Game Director: JAKUB JAKUBOWSKI

项目信息
品牌/广告主
JFK Presidential Library and Museum

营销机构

Creative Agency 创意代理商
Digitas 波士顿
Production House 制作公司
UNIT9
UNIT9

参与者

执行创意总监 - UNIT9
柴逸飞

奖项荣誉

Cannes Lions
2021
Cannes Lions
Mobile | Mobile Led Creativity
Gold
Cannes Lions
2021
Cannes Lions
Design | Digital Installations & Events
Silver
D&AD Awards
2020
D&AD Awards
Art Direction | Art Direction for Branded Apps & Game:
Graphite Pencil
D&AD Awards
2020
D&AD Awards
Experiential | Use of Realities
Graphite Pencil
D&AD Awards
2020
D&AD Awards
Branding | Digital Brand Expression
Graphite Pencil
NYF Advertising Awards
2020
NYF Advertising Awards
Social Media & Influencer | Best Use | User-Generated Content
Finalist
NYF Advertising Awards
2020
NYF Advertising Awards
Outdoor | Products & Services | Politics & Government
Finalist
NYF Advertising Awards
2020
NYF Advertising Awards
Artistry & Craft in Advertising | Design | Art Direction
Bronze
NYF Advertising Awards
2020
NYF Advertising Awards
Outdoor | Best Use | Technology
Finalist
NYF Advertising Awards
2020
NYF Advertising Awards
Social Media & Influencer | Platform | New Platform
Silver
NYF Advertising Awards
2020
NYF Advertising Awards
Activation & Engagement | Best Use | VR/AR
Gold
NYF Advertising Awards
2020
NYF Advertising Awards
Artistry & Craft in Advertising | Digital/Mobile/Social | Art Direction
Bronze
NYF Advertising Awards
2020
NYF Advertising Awards
Outdoor | Best Use | User-Generated Content
Finalist
NYF Advertising Awards
2020
NYF Advertising Awards
Activation & Engagement | Best Use | Social/Environmental Good | Charity/Non-Profit
Finalist
NYF Advertising Awards
2020
NYF Advertising Awards
Activation & Engagement | Best Use | Mobile
Silver
NYF Advertising Awards
2020
NYF Advertising Awards
Social Media & Influencer | Best Use | Technology
Finalist
NYF Advertising Awards
2020
NYF Advertising Awards
Digital/Mobile | Best Use | Cross-Platform
Bronze
NYF Advertising Awards
2020
NYF Advertising Awards
Digital/Mobile | Best Use | VR/AR
Silver
The One Show
2020
The One Show
Social Media | Stunts & Activations
Bronze Pencil
The One Show
2020
The One Show
Branded Entertainment | Mobile Apps
Bronze Pencil
The One Show
2020
The One Show
Branded Entertainment | Experiential | Augmented, Virtual & Mixed Reality
Merit
The One Show
2020
The One Show
Digital Craft | UX / UI | User Experience
Merit
The One Show
2020
The One Show
Digital Craft | UX / UI | Interface Design
Bronze Pencil
The One Show
2020
The One Show
Mobile | Applications
Bronze Pencil
The One Show
2020
The One Show
Direct Marketing | Digital & Online | Websites & Mobile
Merit
The One Show
2020
The One Show
Interactive & Online | Augmented, Virtual & Mixed Reality
Bronze Pencil
The One Show
2020
The One Show
Digital Craft | Cross-Channel UX / UI | Digital / Physical
Bronze Pencil
The One Show
2020
The One Show
Design | Digital Design
Bronze Pencil
The One Show
2020
The One Show
Direct Marketing | Integrated Campaign
Merit
The One Show
2020
The One Show
Social Media | Livestream
Merit
The One Show
2020
The One Show
Mobile | Craft | Use of Technology
Silver Pencil
The One Show
2020
The One Show
Mobile | Augmented, Virtual & Mixed Reality (AR, VR, MR)
Silver Pencil
The One Show
2020
The One Show
Experiential & Immersive | Augmented, Virtual & Mixed Reality
Bronze Pencil
The One Show
2020
The One Show
Design | Innovation in Design
Merit
The One Show
2020
The One Show
Direct Marketing | Experiential | Live Events
Merit
The One Show
2020
The One Show
Out of Home | Experiential & Installations | Experiential & Immersive
Merit
The Webby Awards
2020
The Webby Awards
Advertising, Media & PR | Augmented Reality
People’s Voice Winner
The Webby Awards
2020
The Webby Awards
Social | Events & Live Streaming (Video)
People’s Voice Winner
The Webby Awards
2020
The Webby Awards
Apps, Mobile, and Voice | Education & Reference
Nominee
The Webby Awards
2020
The Webby Awards
Advertising, Media & PR | Game or Application
Nominee
 

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