Back To School Essentials
据调查，在美国，每年大约有15000名儿童在与枪支有关的事件中死亡或受伤。人们似乎已经将这件事看做了一种常态，并开始教育孩子们如何在校园枪击事件中保护自己，而不是教育孩子们停止校园枪支暴力。
美国分盈利公益反对枪支暴力组织Sandy Hook Promise洞察到这一事实，并推出了一支短片。讲述了当学生们返校时，学校制定了一系列新的规定，但随着一名枪手出现，平静被打乱。学生们不得不利用自己的经验拯救自己的生命。
在视频最后，Sandy Hook Promise贴出了警示：回到学校后只有一件事是必须要了解的，那就是了解枪手，并在他们开枪之前阻止他们。
Sandy Hook Promise希望借助这支短片告诉人们：如果早期就预防和进行教育，枪支暴力是完全可以避免的。
项目信息
品牌/广告主
Sandy Hook Promise
营销机构
Creative Agency 创意代理商
BBDO 天联广告 纽约
参与者
奖项荣誉
2021
Cannes Lions
Health&Wellness | Non-profit / Foundation-led Education & Awareness
Bronze
2021
Cannes Lions
Social and Influencer | Cultural Insight
Silver
2021
Cannes Lions
Film | Cultural Insight
Silver
2021
Cannes Lions
Social and Influencer | Social Film
Gold
2021
Cannes Lions
Film Craft | Casting
Silver
2021
Cannes Lions
Film | Not-for-profit / Charity / Government
Bronze
2021
Cannes Lions
Social and Influencer | Organic Reach & Influence
Bronze
2021
Cannes Lions
Film Craft | Script
Bronze
2021
LIA
Music & Sound | Music Original - Score
Finalist
2021
The One Show
Creative Effectiveness | Creative Effectiveness | Non-Profit / Charity
Gold Pencil
2021
The One Show
Creative Effectiveness | Creative Effectiveness | Non-Profit / Charity
Best of Discipline
2020
D&AD Awards
Direction | Film Advertising
Graphite Pencil
2020
D&AD Awards
Film Advertising | Social Commercials over 30 seconds
Yellow Pencil
2020
D&AD Awards
Film Advertising | Writing for Film Advertising
Yellow Pencil
2020
D&AD Awards
Media | Use of Film
Graphite Pencil
2020
The One Show
Social Media | Craft | Use of Visuals
Silver Pencil
2020
The One Show
Branded Entertainment | Short Form Video | Single
Gold Pencil
2020
The One Show
Public Relations | Media Relations
Gold Pencil
2020
The One Show
Cultural Driver | Cultural Driver
Bronze Pencil
2020
The One Show
Film | Online Films & Video | Long Form | Single
Gold Pencil
2020
The One Show
Moving Image Craft | Use of Music | Original Music
Merit
2020
The One Show
Social Media | Social Post | Single
Gold Pencil
2020
The One Show
Moving Image Craft | Direction | Single
Silver Pencil
2020
The One Show
Film | Television & VOD | Long Form | Single
Silver Pencil
2020
The One Show
Health, Wellness & Pharma | Film | Health & Wellness
Merit
2020
The One Show
Public Relations | Current Event Response
Gold Pencil
2020
The One Show
Health, Wellness & Pharma | Branded Content
Merit
2020
ADC Awards
Advertising | Television / Film / Online Video | Online | Single
Gold Cube
2020
ADC Awards
Advertising | Design for Good | Advertising | Single "
Bronze Cube
2020
ADC Awards
Advertising | Branded Content / Entertainment | Online Video / Short Form
Gold Cube
2020
ADC Awards
Advertising | Craft in Video | Direction | Single
Bronze Cube
2020
ADC Awards
Advertising | Craft in Writing | Online / Social | Single
Silver Cube
2020
The Webby Awards
Advertising, Media & PR | Best Viral PR Campaign
Winner
2020
The Webby Awards
Social | Public Service & Activism (Video)
Nominee
2020
The Webby Awards
Advertising, Media & PR | Best Viral PR Campaign
People’s Voice Winner
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