The Small Escape
（视频时长：3‘47’‘）
为纪念柏林墙倒塌30周年纪念，宝马推出了名为《The Small Escape》的微电影，讲述了1964年西柏林人 Klaus-Günter Jacobi 利用宝马 lsetta 帮助9人成功逃离东柏林的故事。
1964年，柏林是一个分裂的城市。原纳粹德国首都被分割成东柏林和西柏林。两区的人民自由往来被柏林墙隔断。许多人被迫与家人分开，为了和家人团聚，他们拼命想翻越柏林墙。人们伪造身份证件，挖地道，爬上热气球，甚至想尽办法躲在汽车里去往西德，寻求自由。但随着大型车辆被控制得越来越频繁和彻底，偷偷跑到西德的可能性越来越小。
为了帮助自己的朋友回家，Jacobi 将目光放在了一台当时能买到的最小、最不起眼的汽车——宝马 Isetta 上。
Jacobi 对车辆进行了改装，他拆除了部分内饰，腾出藏人空间。
最终，Jacobi的朋友成功躲过了排查，与西德的家人团聚。
距离柏林墙拆除已经过去了30年，Jacobi 仍然在柏林墙博物馆当导游，为游客们讲述这段历史，虽然当年的小汽车已经不在，不过 lsetta 逃亡计划留在了许多人心中。
如今的柏林墙博物馆陈列着一辆复制的“escape lsetta"，宝马将 Jacobi 和朋友们追求自由的勇气拍成短片，留下了这段传奇。
Credits:
Creative Agency: Pitchblack Partners
Production Company: Tempomedia
Director: Alex Feil、Believe Music
Music: Philip Kay、Woodwork Music、2Wei Music
Client: BMW
项目信息
品牌/广告主
BMW 宝马
营销机构
Creative Agency 创意代理商
Jung von Matt 汉堡
参与者
奖项荣誉
2021
Cannes Lions
Film Craft | Production Design / Art Direction
Bronze
2021
Cannes Lions
Film Craft | Cinematography
Bronze
2021
Cannes Lions
Film | Automotive
Bronze
2021
Cannes Lions
Film Craft | Direction
Bronze
2021
LIA
Production & Post-Production | Direction
Bronze
2021
LIA
Online Film | Automotive
Silver
2021
LIA
TV/Cinema | Automotive
Bronze
2020
NYF Advertising Awards
Film Craft | Cinematography
Gold
2020
NYF Advertising Awards
Film Craft | Sound Design/Use of Sound
Finalist
2020
NYF Advertising Awards
Film Craft | Art Direction/Production Design
Grand
2020
NYF Advertising Awards
Film | Products & Services | Automotive
Silver
2020
NYF Advertising Awards
Branded Content/Entertainment | Products & Services | Automotive
Silver
2020
NYF Advertising Awards
Film Craft | Direction
Gold
2020
NYF Advertising Awards
Branded Content/Entertainment | Discipline | Film - Cinema/TV
Silver
2020
NYF Advertising Awards
Film | Best Use | Made for TV & Cinema
Silver
2020
NYF Advertising Awards
Film Craft | Best Overall Production
Gold
2020
The One Show
Film | Cinema Advertising
Merit
2020
The One Show
Branded Entertainment | Long Form Video | Single
Gold Pencil
2020
The One Show
Film | Television & VOD | Long Form | Single
Silver Pencil
2020
The One Show
Moving Image Craft | Cinematography | Single
Silver Pencil
2020
The One Show
Moving Image Craft | Sound Design | Single
Merit
2020
The One Show
Film | Online Films & Video | Long Form | Single
Silver Pencil
2020
ADC Awards
Advertising | Television / Film / Online Video | Film | Single
Bronze Cube
2020
ADC Awards
Advertising | Television / Film / Online Video | Online | Single
Silver Cube
2020
ADC Awards
Advertising | Branded Content / Entertainment | Online Video / Short Form
Silver Cube
2020
The Webby Awards
Advertising, Media & PR | Auto & Auto Services
Nominee
2020
The Webby Awards
Advertising, Media & PR | Integrated Campaign
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