Project Understood
目前，智能语音系统已经应用在生活中很多数字设备中，从智能手机，到汽车，再到家庭语音助手。这些系统为提升生活品质提供了无限可能。但就目前的情况来看，这项技术并没有针对那些最能从中受益的群体——残障人士进行优化。自动语音识别（ASR）可以极大地提高语言障碍者与智能设备的交互能力，促进他们更加独立地生活。
唐氏综合症患者独特的语言模式使语音技术难以理解他们声音，这是因为缺乏大量的声音数据支撑语音系统学习。为帮助他们更好地拥抱人工智能时代，加拿大唐氏综合症协会（CDSS）与 Google AI 合力推出了“Project Understood”。目前项目正着手通过记录数千名唐氏综合症参与者的声音来帮助语音智能系统训练和改进技术，使语音技术更容易被残障人士接受。
Google 能够收集到的语音模式数据越多，Google AI 的分析就越准确，因此团队鼓励更多的人参与进来。目前想要参与到这个项目中的唐氏综合症患者只需登陆网站 https://projectunderstood.ca 就能捐赠声音。整个操作过程很简单：只需点击 "捐赠你的语音"，然后等待 Google 的登录邮件，接着录制你的语音。最后，用户可以在 Facebook 等其他社交媒体分享这个程序，因为每增加一个声音都会有助于程序的准确性提高。
项目信息
品牌/广告主
Google 谷歌
营销机构
Creative Agency 创意代理商
FCB 博达大桥 多伦多
参与者
奖项荣誉
2022
Cannes Lions
Creative Effectiveness | Collaboration
Gold
2022
Cannes Lions
Creative Effectiveness | Creative Effectiveness for Good
Bronze
2021
Cannes Lions
Brand Experience & Activation | Social Behaviour
Bronze
2021
Cannes Lions
Sustainable Development | Reduced Inequalities
Silver
2021
Cannes Lions
Direct | New Realities & Voice-activation
Bronze
2021
Cannes Lions
Digital Craft | Experience Design: Voice
Gold
2021
Cannes Lions
Direct | Co-creation & User Generated Content
Silver
2021
Cannes Lions
Health&Wellness | Health & Wellness Tech
Bronze
2021
Cannes Lions
Brand Experience & Activation | Corporate Purpose & Social Responsibility
Bronze
2020
D&AD Awards
Digital | Creative Use of AI
Graphite Pencil
2020
The One Show
Health, Wellness & Pharma | Direct Marketing
Best of Discipline
2020
The One Show
Interactive & Online | Craft | Use of Technology
Gold Pencil
2020
The One Show
Mobile | Utility
Gold Pencil
2020
The One Show
Interactive & Online | Websites | Utility
Silver Pencil
2020
The One Show
Direct Marketing | Digital & Online | Use of Smart Devices & Voice Assistants
Merit
2020
The One Show
IP & Products | Integrated Digital & Physical Product
Gold Pencil
2020
The One Show
Digital Craft | UX / UI | User Experience
Silver Pencil
2020
The One Show
Digital Craft | Use of Smart Devices & Voice Assistants
Best of Discipline
2020
The One Show
Experiential & Immersive | Innovation in Experiential
Silver Pencil
2020
The One Show
Integrated | Co-Promotions
Bronze Pencil
2020
The One Show
Health, Wellness & Pharma | Digital | Use of Technology
Gold Pencil
2020
The One Show
Digital Craft | UX / UI | Utility
Gold Pencil
2020
The One Show
Direct Marketing | Non-traditional & Guerrilla Marketing
Merit
2020
The One Show
Interactive & Online | Innovation in Interactive
Gold Pencil
2020
The One Show
Health, Wellness & Pharma | Innovation in Health & Wellness
Gold Pencil
2020
The One Show
Direct Marketing | Craft | Use of Technology
Merit
2020
The One Show
Experiential & Immersive | Craft | Use of Sound
Gold Pencil
2020
The One Show
Mobile | Craft | Use of Technology
Gold Pencil
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